BREATHE NEW LIFE INTO YOUR BRAND
#brandresuscitation
We help forward-thinking businesses and nonprofits clarify, focus and differentiate themselves through brand messaging and design. Are you mission driven? Do you sell the invisible? Even better.
If it’s a service, purpose, expertise, ideology, training, technology or cause, Insight180 can help you find your authentic brand voice and bring your vision to life.
And yes, we also design the occasional wine or beer label because. . .well. . . they’re fun.
Discover your brand
Knowing how you are perceived is the first step in discovering or reframing your brand. When your brand is aligned with your core values, culture and purpose, you can begin to more clearly convey your story. Organizations from M&A firms to leadership development consultancies, from nonprofits to private equity firms to The World Bank have turned to insight180 for naming, brand clarity, positioning strategy, brand messaging and design.
Define what's different
There is power in a consistent, clear brand platform. Be bold. Clarify your processes and unique differentiators. Make it thought-provoking. Keep it simple. When you and your entire team can embrace what you stand for along with the meaning and value you bring to your stakeholders, the benefits internally and externally are exponential.
Communicate why it matters
Move beyond features and benefits. Get clear and connect on an emotional level. All components of your brand from business cards to website, social media presence to physical materials, need cohesion and consistency. We can help build the brand framework that aligns your unique voice with a distinct visual presence to inspire, engage and inform.
Our Work
Just a sampling of some of the great clients for whom we’ve helped name, rebrand, build a site or design materials…
“After two years in business, while I was ready to step into a new brand, I still struggled to find my ‘voice.’ Working on my branding, messaging and eventual website with Insight180, I found the solid foundation my business needed and the platform on which to stand. Further, it empowered me to speak confidently, consistently and clearly about the work I offer my clients and propelled my business forward.”
– Wendy Moomaw, Executive and Team Coach, Leadership Development and Facilitator
Our Services
Where creative and strategic come together.
BRAND CONSULTING
DESIGN
STRATEGIC MARKETING
Why do we do what we do?
Why? Because we love design and we love language, and we delight in creating the proper balance for our clients’ needs. Great clients inspire us. We are moved by their passion and purpose and motivated to solve challenges on their behalf – helping them better tell their story, reach prospects, achieve goals and grow.
