Did you know that an iphone will cut off a subject line when it’s over 32 characters? What about the 80% of people who are only scanning your email? Recently, Myemma came up with a list of 18 must-know email stats to keep in mind while creating your email campaigns. A few stats that jump out to us are:
- 51% of all email is opened on a mobile device. This means that not only should your emailers be responsive and optimized for all mobile devices, but so should any content that links back to your own website.
- Surrounding text with a more significant amount of whitespace improves comprehension by 20%. When creating emailers and considering user experience and user behavior, it’s important to keep design in mind. If users can consume your content easily they can better understand your calls to action, which can result in more conversions!
- Our brains process images 60,000 times faster than text. Not only are images easier for us to comprehend, in Hubspot’s recent survey, when asked whether they prefer primarily images or primarily text, nearly 2/3 of respondents said they preferred mostly image-based emails vs. mostly text-based emails. If you want to create emailers that convert, think more images, less text!
- Adding video to your email campaigns can increase click rates by 300%. The fact that more people would like to view a video to learn more about a topic really shows the current climate and overall mentality toward consuming content. People would much rather have you (the expert) tell them about a subject in an interesting way instead of reading a couple paragraphs of text.
- Receiving too many emails is the #1 reason people unsubscribe. Don’t bombard your list with emails. Do research and analyze email reports to better understand exactly what your audience is interested in and what works for them.
To be able to give your audience the best experience possible, as well as keep valuable leads, use these important email stats from Myemma to craft email campaigns that convert!
by Tara Urso, Social Media + Marketing Strategist
