Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.
Facebook is still one of the most popular social media platforms for both individuals and businesses. You are bound to know at least one person who will vouch for you and your business there. By posting company news and updates on this platform, your message can reach people you’re connected with on Facebook. Even though Facebook changed their algorithm this past year to prioritize personal posts over business posts in news feeds, you and your connections can engage with your business posts to help promote your message or news.
Likes and comments are easy ways to engage. You can also personally share your business update with a message of your own. By doing this, you are directly sharing your business messages with the personal and professional connections who are already cheering you on. Sharing great content like a blog or a curated article is a great way to educate, build trust and increase your following.
For example, this past year, insight180 conducted a survey on generations in the workplace. In order to get feedback, we posted the survey on Facebook with a message asking for responses. Each team member then shared that post with their personal contacts. From these shares, the original post received more engagement (likes, comments and shares), reach (it was seen by many more people) AND we received responses from each of the generations! If you are engaging with your business posts, then you engage your community, as well.
The best part about your social media community? You know them! When you publish a great piece of content, personally reach out to people you know and ask them to engage – they are more likely to share and help! And once they engage, their followers will see your post, too. Plus, it doesn’t cost anything!
Make social media community an important part of your marketing plan. Your contacts will help spread your message to hundreds (if not thousands) of fresh eyes. If you have any questions about how to utilize your social media community, contact us! We are always happy to help.
