Three Important Stories About Your Business
By Chris Quinn
As you enjoy your summer reading list, I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
1. Your Mission Critical Story
2. Your Turning Point Story
3. Your Stunning Results Story
Your Mission Critical Story
This story should talk about the WHY behind what you do. Weave a tale about …
Branding Your Startup
By Wendy Baird
I recently had the privilege of being part of a panel at the Maryland Center for Entrepreneurship’s Speaker Series to discuss marketing for emerging companies. We had some great questions and input from participants, which always makes it more interesting for everyone. Most concurred that as technology changes and it becomes more important to be connected and keyed in to what’s going on, basic branding building blocks still apply. As a startup, it’s very important to invest in your initial branding.
Recent Pro Bono:
Green Team Logo
Insight180 recently donated a logo design to benefit youth who give of their time. The Green Team is a group from Glen Mar Church that mows lawns, cleans up yards and does other odd jobs to make money that will help fund the cost of mission trips, where they continue to serve others. A great program for some great kids.
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