With social media, there are some tactics that stand out and have a large return on investment. For some brands, crowdsourcing can be the key to creating conversation, reaching beyond a current target market and creating brand loyalty, trust and strength.
A few examples of crowdsourcing are:
- Including your audience in the research process by inviting them to answer questions
- Inviting audience members to submit something, like a photo or video
- Asking your audience to participate in a contest or showcase
Learn why these three brands are doing crowdsourcing right—our article on Social Media Today.
