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Spread the love! Four design-inspired valentines for you to share!
insight 180 team

Spread the love! Four design-inspired valentines for you to share!

For Valentine’s Day, insight180 has a tradition of creating our own digital cards. It’s our way of spreading a little love! We can’t resist those sweet, corny, love- and designer-inspired messages. Here are four of our favorites that you can post. Share a card or two on your Facebook page to spread some love of your own. Simply click on any of the card images below to share directly to Facebook, tagging the one(s) you love. Tag us, too, so we can see how you’re celebrating this year! Be sure to check out our cards from 2019, 2018, and 2017, too! Happy Valentine’s Day!

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7 Tips to Make Sure Your Newsletter Actually Gets Delivered
insight 180 team

7 Tips to Make Sure Your Newsletter Actually Gets Delivered

You’ve developed great content, you’ve designed the perfect newsletter, and you can’t wait to share the information to educate or inspire your audience. So you hit SEND. What could go wrong? One big thing can get between your newsletter and your audience, and that is the spam filter. “But I have opt-in permission from every person on my list,” you say?

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How to get started on Instagram for your B2B
insight 180 team

How to get started on Instagram for your B2B

Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.

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insight180’s Favorite Valentine’s Day Messages
insight 180 team

insight180’s Favorite Valentine’s Day Messages

Spread a little love today! We can’t resist those sweet, corny love-inspired messages on Valentine’s Day. In years past, we’ve helped spread the love from a “maker- perspective” — with design-, type-, color- and code-inspired love notes… after all, those are some of the tools we use every day. Here are eight of our favorite messages from 2017 and 2018 as well as two new ones for 2019 for you to share. Just click on the image to share directly to Facebook, and tag the one you love.

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What a Year! 2018 in a Nutshell
insight 180 team

What a Year! 2018 in a Nutshell

A temporary move out of and then back to Old Ellicott City, exciting new projects, tried and true clients, exciting artistic endeavors…. Whether it was onboarding a new brand positioning client, designing a logo or annual report, or expanding outreach for our clients on social media, insight180 had a memorable and creative 2018. We also had some challenges, including the second “100-year flood” in Ellicott City within two years, displacing us…again. But we didn’t let that get us down! Thanks to our own business continuity plan, we were able to work remotely and communicate effectively with each other and our clients during the six-plus months we were out of the office.

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Who Wins the Dunkin-WW Rebrand Smackdown?
insight 180 team

Who Wins the Dunkin-WW Rebrand Smackdown?

As branders, we love watching brands evolve, grow and take charge. How a rebrand unfolds, and the reasons behind it, is intriguing at least. And done well, a rebrand can make a big difference in fan loyalty and market share. Two very popular consumer brands officially announced brand updates within days of each other, and while “rebrand smackdown” may be a slightly exaggerated way to refer to it, we think it could be fun to compare notes for these two established, consumer-facing brands.

So, why would two-decades-old companies like Dunkin’ Donuts — now Dunkin’ — and Weight Watchers — now WW — choose to rebrand? And what effects will their rebrand mean to their loyal and prospective customers? READ MORE

5 Generations: A Look in the Mirror
insight 180 team

5 Generations: A Look in the Mirror

This spring, we conducted an online survey about multiple generations in the workplace and heard from close to 100 professionals about some of the conflicts and benefits of having four (sometimes five!) generations at work.

In this blog, we share some insights on how each generation sees itself – traits they’re proud of, traits they find disappointing – and what each generation sees as unfair perceptions of their group. READ MORE

5 Generations: What Happens When We Work Together
insight 180 team

5 Generations: What Happens When We Work Together

Part Two of a three-part series on multiple generations in the workplace.

In the first blog of this series, we described our online survey about multiple generations in the workplace, highlighting responses that bring to life some of the conflicts among the four (and sometimes five) generations at work. This blog shares a second set of responses, focusing on the benefits of multiple generations working together.

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