Blog :

Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting
Andrea Kagey

Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting

When was the last time you checked your social media metrics? Not just your company’s page, but your personal LinkedIn, Facebook, or Instagram pages? People want to engage with – and be inspired by – people, not companies. Allowing your audience to get to know you first helps them decide if they want to invest their time and money in your product or services. When done right, an active personal presence on social media can be an effective form of networking which can bring in leads and new clients for your business. So how do you know that what you are posting on your pages is resonating with those potential clients? Social media metrics. Read this blog post to learn more.

READ MORE
Five Steps for Strengthening Your Marketing Strategy
Andrea Kagey

Five Steps for Strengthening Your Marketing Strategy

Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.

READ MORE
LinkedIn Best Practices: What Not To Do
Andrea Kagey

LinkedIn Best Practices: What Not To Do

Out of all of the social platforms out there, LinkedIn is the best when it comes to promoting a professional presence, maintaining industry relationships, building new networks, and creating brand awareness. While it’s useful to know successful strategies for optimizing your LinkedIn business page, there is equal value in knowing what kinds of posting habits can hurt your brand too. Read our latest blog post for Part Two in our LinkedIn series to learn about the top seven things we discourage our insight180 clients from doing on LinkedIn. Read more here.

READ MORE
LinkedIn Best Practices: Elevate Your Brand Page
Andrea Kagey

LinkedIn Best Practices: Elevate Your Brand Page

When it comes to making an impact on LinkedIn, building your brand awareness should be a priority. Whether you're a seasoned industry leader or a budding startup, mastering the art of LinkedIn branding is key to elevating your brand and unlocking new opportunities in the digital landscape. Here are insight180’s top ten essential strategies for optimizing your LinkedIn business page to leverage the platform to its full potential.

READ MORE
Fostering That Little Brand Voice In Your Head
Andrea Kagey

Fostering That Little Brand Voice In Your Head

Think about an engaging character from a television show or movie. What about them is memorable for you? Is it the way they hold their own during a conflict or how they talk (and laugh) just like you do when you’re hanging with your best friends? Is their sarcastic wit comforting and familiar or does it trigger a response of unease? When we immerse ourselves in entertainment, we come to feel like we know the characters as if they were real people in our lives. The same can be true of the brands we love.

READ MORE