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How to Keep Your WordPress Website Safe

How to Keep Your WordPress Website Safe

October is Cyber Security Awareness Month and what better way to acknowledge it than by brushing up on your WordPress security best practices?! After all, you’ve put a lot of time, energy, and money into your website over the years. Don’t you think it’s worth protecting? Here are five best practices for keeping your WordPress website safe from hackers.

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Exploring the WordPress Visual Editor Toolbar

Exploring the WordPress Visual Editor Toolbar

So you have a brand new WordPress website (congratulations!), and you have people on your team who are super excited about adding content. You already know the importance of writing interesting posts and uploading eye-catching images to make your site stand out…but the editing tools don’t quite look – or work – the same. It’s different, kind of confusing, and causing some frustration to the normally gung-ho content team. We’ve had several clients ask for assistance. So, while a little more technical than most of our blogs, this post will provide a little tutorial on how to edit your site quickly and efficiently using the WordPress Visual Editor.

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How to Know When It’s Time to Update Your WordPress Website

How to Know When It’s Time to Update Your WordPress Website

You’ve had that inkling that it’s time for a refresh. Your brand consultant tells you that your site is more than six years old. You just learned that the most recent version of WordPress has caused a compatibility issue with your theme or plugins. Your plugin updates are starting to send errors to you. Or it just looks outdated and unappealing. Any one of these is good reason to pay close attention.
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Social Media Audits: How to Do One (and Why You Should)

Social Media Audits: How to Do One (and Why You Should)

Nowadays, it’s not enough to be a recognized brand name. As a company, you’re expected to let your customers get to know the real “you,” to experience your culture in a way that makes them want to invest in your success. Social media is one of the best ways to do that; to connect with your customers about much more than buying your products or services.

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How to Navigate the World of Color for Your Brand

How to Navigate the World of Color for Your Brand

Some of the biggest brands in the world are immediately identifiable by color association alone. Think Starbucks green, Target red, UPS brown. These brands have made color a critical element of their process, a key consideration in their outreach efforts, and consistency across platforms, materials and devices is critical. Even for small and mid-size B2B companies, consistent color can work to your advantage. So how do you make sure you’re getting color right?

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How Community Can Enhance Your Business Presence on Social Media

How Community Can Enhance Your Business Presence on Social Media

Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.

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How to Create a Successful Online Campaign For Your Nonprofit

How to Create a Successful Online Campaign For Your Nonprofit

Insight180 has had the pleasure of working with many nonprofits over the years, supporting the great things they are doing in the world. Most manage multiple fundraisers annually, and we’ve supported their online efforts with strategies, marketing materials, web pages and other forms of digital outreach. We’ve had a chance to see what works (and what doesn’t). Here are some tips for planning a successful online campaign for your nonprofit. READ MORE

Is your website secure? (and why you shouldn’t ignore SSL)

Is your website secure? (and why you shouldn’t ignore SSL)

Have you been noticing the red locks and warnings during some of your Google searches lately? You might also have received notifications from your website host informing you that your site is not secure and that you should purchase a Secure Sockets Layer (or, SSL) certificate. You may be thinking, “but I don’t sell to consumers, I have a B2B site, and don’t offer products online.” Don’t be complacent, read on to find out what an SSL is and understand why obtaining an SSL certificate is vitally important for your business’ website.

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Save Your Images! The How-To Guide of High vs. Low Resolution

Save Your Images! The How-To Guide of High vs. Low Resolution

So, after my two-part series on file formats, File Types: Which One is Right for Me? and Vector vs. Raster? How To Choose The Right File Format, I realized I should probably elaborate on another key aspect of determining which files will work best for a project: high resolution vs. low resolution. This is the final key element in choosing the right image for your assigned task. READ MORE