To start off, let’s congratulate the RAVENS! We are, after all, a Baltimore-area company (and I for one love the Ravens!).
The Branding of Santa
With Christmas here again, I thought I’d share something I came across on a design blog I occasionally frequent called LogoDesignLove. It’s a cute take on the branding of Santa. It was done by The Bond Agency for Icon Magazine. According to the post, there was “a general feeling at the (Bond) office that it was time for Santa Claus to get his act together. Belief in Santa Claus is at an all-time low. Confused by the thousands of different Santas out there, children don’t know what to think. Bond gave him a facelift and a few new guidelines to help boost his credibility.”
How To Reach Success in Marketing
I glanced down… the ground was 300 feet below me and I had to jump. I had to trust that I would make it down safely. My heart was pumping fast and I was more frightened than I’d like to admit, but I leaned back, as instructed, and took the leap. I was rappelling into a cave. Initially I was scared, but once I jumped I was able to sit back and enjoy the beautiful views around me.
Aim To Be You, Not Another Them
A few weeks ago, as I was doing my research for a topic for this blog post I came across a post featuring the new look of Goodwill San Francisco and was excited to share their new “branding” with you. It was developed by the former creative director for Target, Tim Murray. Murray joined forces with Goodwill San Francisco in July 2011. “After many years convincing people to consume more stuff, I felt a need to address the environmental impact of my actions as a marketer,” he says of the decision. “By providing a second or third use for stylish stuff, Goodwill is one of the reasons the San Francisco Bay Area is one of America’s greenest and least wasteful regions.”
Did u poof read?
As a continent strategist, nothing bothers me more than seeing selling miss aches in professional writing. Moreover, today almost every1 sends lots of time txting, and they begin 2 carry over the the short-hand language from txt messaging to their work pace. Be care full to remember ur audience and right appropriately. Sell check does not pick up everything, and auto correct sometimes choses the wrong word, so poof read your writing!
A simplified logo for eBay
Last week, eBay unveiled a new logo, a re-design intended to reflect a shift by the online marketplace away from auctions and collectibles toward full-priced, buy-it-now merchandise. In a note on eBay’s website, president Devin Wenig said, “Seventeen years ago, eBay created a new way for people to buy and sell. Since that time, we’ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love. We’re pleased to introduce our refreshed logo. It reflects who we are today — a global online marketplace that offers a cleaner, more contemporary and consistent experience.”
LinkedIn Company Pages
Just under a year ago in November 2011 LinkedIn updated the capabilities of their company pages, enabling company pages to have followers and enabling company admins to share status updates with their followers. This enabled companies, and especially small companies, to become more engaged with their LinkedIn networks.
7 Tips For A More Effective Email Campaign
We all receive them and we all send them. Some more than others, but for the most they are an integral part of conducting business on a daily basis. What are they? Emails! Emails are meant to engage, excite or inspire your current and potential clients but can have the opposite effect of what you were aiming for if you don’t follow some simple rules.
Break the habit; a world of ideas is waiting for you.
I walk into Starbucks and without thinking I place my order, a Grande in a Venti cup iced Starbucks Double Shot with two Splendas, non-fat milk, and room. I guess there is only one way to put this – I am a creature of habit! I know I am not alone; most people follow a daily routine and are creatures of habit. Perhaps you, too, drink the same coffee every morning, or you wake up every morning, read the newspaper, drive to work, read your emails, and then get on with the tasks you need to accomplish.
Attracting more traffic to your blog.
Having a hard time thinking of new ways to bring traffic to your blog? Struggling to make a topic compelling? You don’t always need to stick to the written word. In fact mixing it up with media (like images, videos, podcasts, etc.), can make your blog more interesting to readers and can cater to a wider range of those who digest information in different ways.
Facebook: you may or may not know…
I often come across articles titled something like, “10 things you didn’t know about Facebook.” Each time I get excited that I am about to learn new intricacies related to the Facebook platform, but that rarely happens! So, after scanning a recent article about 10 things I did know about Facebook, I decided to put together my own list of tips and tools that I have not seen written about, things that you may not know about, but could be very useful for your Facebook business page. If there are others to add to the list, please add it in the comment section.
Is passion part of your brand?
The prevalence of social media has made sharing easy. So when you have a message of value to share, make sure to get it out.
