Millennials, anyone born between 1981 and 1996, are aged 25 to 40 in 2021. They are the most-studied generation in history, under the scrutiny of the Pew Research Center, among others, for well more than a decade. Much has been said about their social/digital abilities and ties; their belief that work is about outcomes, not daily schedules; their penchant to buy experiences over things; and that the brands they love must be doing good in the world. There are also numerous insights on how to attract, retain, and develop Millennial employees.
How to Avoid Buyer’s Remorse with Your Brand Refresh
Years ago, I bought a new-to-me car. When we arrived at the dealer to pick it up, they were ready. The car was spotless. Workers gave balloons to our young sons and shook hands with my husband and me. A few days later, we received a “Welcome to the Family” card in the mail, congratulating us on our auto selection and inviting us to join the fan club – complete with a tin of cookies! Surely, there could be no doubt that we made a smart purchasing decision.
First Impressions: Is Your Company Looking its Best?
A stylish dress. A classy suit. A trendy pair of shoes. What you wear and how you look carries a lot of weight when it comes to what others think about you. We all do it. Within a few seconds of meeting someone, we’ve already formed opinions that have nothing to do with the facts we know about a person. Most of us, for example, believe that attractive people are smarter and friendlier than less attractive folk. Or that people who are skilled in one area are naturally capable in others. It’s human nature. And first impressions matter.
A Social Hermit’s Guide to Social Media
I’m a big believer in social media for business. Nearly half of the world’s population uses social media and if your company doesn’t have a social presence, you’re missing a huge opportunity to connect with customers. It’s a cost-effective — and effective — way to help your company grow.
Don’t Forget to Ask – 4 Sure-Fire Ways to Engage with Powerful Calls-to-Action
Yet few people remember this big thing: calls-to-action. A call-to-action (CTA) is text or image that invites, or “calls” visitors to take “action” or do something specific. The CTA can be for anything: register for a seminar, download a white paper, watch a video, donate money, learn more, etc.
How to Communicate Your Expertise Through Thought Leadership
As the face of your B2B advisory firm, you’re interacting with customers and partners every day. Do they consider you a go-to expert in your industry? If not, how can you position yourself – and your business – as a valuable resource?
Why You Need to Know What’s (Really) On Customers’ Minds
“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer focused allows you to be more pioneering.” – Jeff Bezos, Founder of Amazon.com
How to Tell a Business Story Your Customers Will Love
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.