Those of you who know me and are familiar with my role and responsibilities as “Principal of Practicality” at Insight180 will chuckle at how NOT surprising it is I would coin the phrase or espouse the concept of “Practicality Marketing.” (Well, some things should be predictable in life, shouldn’t they?)
How you rank with search engines is an important part of building a successful business. But the active tasks of search engine optimization (SEO) are very different in 2014 than they used to be even just a year ago.
To do email marketing well, you have to think of it as a relationship-building activity. But the relationship you have with your subscriber is like any other relationship. It takes time and nurturing to grow.
An indoor cycling class called “SoulCycle” is literally taking over the market and commanding (and getting) premium attendance fees for participation — a pricey $34 per class in NY and LA.
I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
You can get whiplash from following web technology recommendations these days. So, let me try to simplify it a little.
I was recently surprised to see a web development company I have a great deal of regard for move to marketing their services with plain text email over HTML email. In case you’re not sure of the difference, HTML email looks like ads or brochures with images and nice looking text. Text email is plain text without images, like email you use every day to correspond with business associates.
If I asked you if you were engaged in strategic marketing, you’d probably say, “Yes, of course I am.” But strategic marketing is more than just finding your audience and marketing to them.
I’m a pretty old dog. I’ve been in the branding and marketing business for over 30 years, so I tend to think I’ve seen most everything. But it’s been impossible for a while now not to notice a phenomenon that I really thought I’d never see — working for free. We’re surrounded with free access to really complex services. Facebook is free. Twitter is free. Even hosting has become practically free.
I recently heard a reference about branding and marketing that really stuck in my head. It expresses so well just how to think about branding and marketing as it relates to building a business.
Social media, search optimization, and content marketing may be the front stage performers in marketing these days, but there’s a tried and true marketing star you should not forget — the postcard. A good postcard is a marketing workhorse. The key is to hone the message and design of your postcard carefully and expand your mailing list to new prospects who don’t already know you.
