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8 Email Marketing Stats Small Businesses Need to Know for 2021

8 Email Marketing Stats Small Businesses Need to Know for 2021

It seems that we get more and more emails every day. Still, email remains a crucial channel for engaging with clients and an effective tool for driving sales. We pulled together some of the top marketing statistics from Constant Contact, MyEmma, and MailChimp group email service providers. Here are eight tips to help you get the most from your small business email marketing program. 

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Content block? 5 ideas to help you to create social posts when you’re feeling stuck

Content block? 5 ideas to help you to create social posts when you’re feeling stuck

As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators. 

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Social Media Made Simple: 2020 Blueprint

Social Media Made Simple: 2020 Blueprint

Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly shifting. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images can change on a whim… it can be tough for social media marketers to keep up and optimized.

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Why College Internships Can Be the Secret Sauce for Success at Work

Why College Internships Can Be the Secret Sauce for Success at Work

Nastasia Vasconcells, insight180’s new digital marketing coordinator, shares three ways the practical experience of college internships were instrumental in preparing her for work at insight180. Are internships important? Nastasia offers an emphatic, “Yes, absolutely.” Read about how her on-site internships enhanced her college learning experience better prepared her for her new, full-time position.

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