Remember the Necco Sweetheart candy phrases from way back when? Here’s our take on those corny, sweet love sentiments from a design and typography perspective. Happy Valentine’s Day from insight180!
Creating a Strong Brand Presence with Social Media Graphics
When establishing a digital marketing plan for your business, creating visual elements beyond your logo alone is simply essential. With your competition working to grab the attention of your audience, text posts alone won’t cut it. Sure, you could use some pre-existing images from Pinterest, but that won’t help build YOUR brand among your audience like your very own branded social media graphics will.
Congrats to Our Leadership Howard County Graduate, Wendy Baird!
Wendy Baird, President and Principal of Insight180, recently completed Leadership Howard County‘s flagship program, Leadership Premier! The program’s purpose is to inspire and connect those who already have a strong record of community service. Using this program as a model, Leadership has expanded its programs to address the development of future leaders. Each class consists of 45-50 individuals who are selected from a cross section of the community.
5 Reasons Podcasting May Be Right for Your Business
So Hot Right Now
If you’re thinking about starting a podcast with the goal of generating leads and getting your brand in front of your target audience, now could be prime time. With the success of Serial, Sarah Koenig’s spin-off of This American Life, which broke records as it became the fastest podcast to reach 5M downloads and streams in itunes history, more of your audience is becoming interested in this medium than ever before.
Why Social Media Shouldn’t Stand Alone
When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
Is Your Website’s User Experience Costing You Leads?
Throughout the process of writing for, designing and constructing a company website there is much to consider. For most companies, your website is a window to who you are as an organization. It’s your digital representative that is accessible 24/7, providing information about your team, projects and culture. Not only is your company website an important piece of your brand, it can also be a powerful sales tool–when created with user experience in mind.
18 Must-Know Email Stats
Did you know that an iphone will cut off a subject line when it’s over 32 characters? What about the 80% of people who are only scanning your email? Recently, Myemma came up with a list of 18 must-know email stats to keep in mind while creating your email campaigns. A few stats that jump out to us are:
Speaker Series: “Branding and Trademark -The Good, the Bad, and the Ugly"
Join insight180’s Wendy Baird and Mary Beth Tung, attorney with Davis Agnor Rapaport Skalny, for the Maryland Center for Entrepreneurship‘s Speaker Series: “Branding and Trademark -The Good, the Bad, and the Ugly,” Friday, January 23rd from 12-1:30 pm.
User Experience and Other Marketing Trends for 2015
It’s a new year and most likely, you’re thinking of new ways to reach your target market. Last year we made some digital marketing predictions for 2014, but what’s becoming exceedingly clear is that there should not be a separation between marketing and digital marketing. It’s true that there are traditional marketing tactics (i.e. direct mail, print advertising) which still have their place, but digital marketing should not be an afterthought. “Digital Marketing” should automatically be included in your marketing mix.
Using Brand Transparency to Correct Negative Connotations
Each year, organizations pay millions in marketing efforts. Whether it’s content marketing, video, outdoor, print ads, social media campaigns,etc., it’s clear to brands that it’s more important than ever to mold and maintain their audience’s perception. While “branding” is defined as what your audience collectively thinks of you, it’s up to the organization to provide brand messaging and create experiences or your audience will run amok. Through the internet and social media, consumers can investigate anything and everything about your brand, and they will. This is why brands who are transparent are the ones that will thrive.
Web and Graphic Design Trends for 2015
While these styles have been around in some way or another for a while, here are some trends in graphic and web design that we think will be bigger than ever in 2015!
5 Facts About Baltimore Brand Old Bay
When thinking of uniquely Maryland brands, a few that always come to mind are Under Armour, Natty Boh and of course, Old Bay. Marylanders are known for their brand loyalty. Search Instagram and Twitter for #oldbay and you’ll find hundreds of photos of people showing their Maryland pride with their favorite seasoning blend.
