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The Ultimate List of Content Creation Tools for 2014

The Ultimate List of Content Creation Tools for 2014

The Ultimate List of Content Creation Tools for 2014

A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using MS Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our article on Social Media Today, “The Ultimate List of Content Creation Tools for 2014.”

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Digital Marketing Predictions for 2014 | Part 1

Digital Marketing Predictions for 2014 | Part 1

Interested in what’s new in digital marketing for 2014? As 2013 comes to a close, we’re taking some time to reflect on some marketing trends of the past year and what to expect for the next. These practices aren’t simply adrift in the marketing world, this new wave of practices is moving from trend to convention. Learn what you should be adding to your digital marketing mix in part one of our digital marketing predictions for 2014.

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Newsjacking: Reaching Your Audience in Real-Time.

Newsjacking: Reaching Your Audience in Real-Time.

Is Your Message Being Received By Your Audience?

We are living in a real-time world. If you’re sitting down to read the morning paper, that’s yesterday’s news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only pay attention when a message is valuable to them? By being in the right place at the right time and giving your audience valuable content.

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Quizzing. Quantifying. Quicktiming: October 2013 Newsletter

Quizzing. Quantifying. Quicktiming: October 2013 Newsletter

How Memorable is Your Logo?
By Bethany Howell

I confess, I have a new obsession called “logo quiz.” It all started last Friday night when I was out at dinner with family. We had just finished up and all of a sudden my brother-in-law picked up my husband’s sunglasses and started examining them. A couple seconds later he was playing with his phone and was lost “in the zone.” It wasn’t until five minutes later that he actually returned to the conversation at the table and let us in on what he was doing. He was playing “logo quiz” and the logo on my husband’s glasses was one of the ones that had stumped him, so now he had the answer. I was curious, so as soon as we got home I downloaded the app and I was quickly addicted. It is a little something …

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Location-Based Marketing for B2B & Advisory

Location-Based Marketing for B2B & Advisory

Why Companies Care About Location-Based Data

A recent article from Fast Company disclosed that both Yahoo! and Apple are very interested in Foursquare’s data. Foursquare is a database with more than 55 million places around the world and serves as the “location layer” in other apps like Instagram and Vine, but why are Foursquare’s insights so important to companies? The article notes:

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