You may not be aware of it, but there’s been a revolution going on in the exercise world. An indoor cycling class called “SoulCycle” is literally taking over the market and commanding (and getting) premium attendance fees for participation — a pricey $34 per class in NY and LA.
Facebook in 6 seconds!!! w Klarity, Derrick Zonca, Julia Kelly, JivantaRoberts, chief waKiL, Laura Kriss, S… https://t.co/Jor3rnUjMK
We thought it would be fun to share some of the news in the design world (stuff we love to look at). Here’s a “round-up” of sorts to cover what’s iconic, what’s trending and what’s happening in corporate identity.
As you enjoy your summer reading list, I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
When you think of a meaningful brand you might envision an organization that is philanthropic, transparent, socially and ethically responsible. While these are all pieces of what it means to be a meaningful brand, the relationship between the audience and brands are changing and in a nutshell, it means brands need to work a lot harder to be meaningful to their audiences. In order to beat the competition, a brand’s products or services not only must meet their customers’ needs, they also need to appeal to the things that their audience cares about and can implement into their daily lives.
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates.
You can get whiplash from following web technology recommendations these days. So, let me try to simplify it a little.
If I asked you if you were engaged in strategic marketing, you’d probably say, “Yes, of course I am.” But strategic marketing is more than just finding your audience and marketing to them.
Are you just starting out with social media and interested in developing a content marketing strategy? After you’re done setting up your blog and numerous social media outlets, the next step is to create a clear and concise strategy for what types of posts you will make, and why.
Are you just starting out with social media and interested in developing a content marketing strategy? After you’re done setting up your blog and numerous social media outlets, the next step is to create a clear and concise strategy for what types of posts you will make, and why.
