Wendy Baird

9. Stay relevant…

By Wendy Baird
February 3, 2011
blogging,facebook,marketing,twitter

Here at insight180 we get a lot of questions from our clients regarding the importance of implementing social media into their marketing plans. Our answer is always “yes, invest time in this area.” Even if you’re just following and commenting on other blogs or using LinkedIn, social media is one way to stay relevant. However, the information you provide to others via your website, blog posts, LinkedIn communications and Facebook posts should be content rich and relevant. Make sure you are discussing something that followers can relate to or want to learn more about. Your followers are listening a lot more closely than you think, so say something worth hearing!

8. Blog away…

By Wendy Baird
February 2, 2011
blogging

Experts are now saying that the best way to get your company found is by writing a blog. While blogging can take a great deal of time, the pay-off can be amazing. Chose a time frame. Write once a week, twice a week, three times a week—however often you’d like. Write about current topics, business buzz, or anything else that you think your clients would like to spend time reading about. The great thing about a blog is that internet surfers from all around may land on your blog by chance. Blogging helps your chances of being found on search engines —new content matching specific keywords will get you noticed.

7. Do a site check…

By Wendy Baird
January 25, 2011
branding,marketing,strategy

. . .websites, that is. Is your site up to date? By that we mean, is news truly new? Do all of your outside links work? Do all of the page links lead somewhere? As time progresses and businesses transform, so do their websites. Links are embedded, pages are added, pictures are planted. Have you taken a look at your site navigation lately? Do all of the links still work? Does your site need an overhaul? Maybe have an outsider take a look — they may find things that you miss.

6. Attendance is key…

By Wendy Baird
January 21, 2011
networking,positioning strategy

So, when was the last time you got out there to network? These gatherings can be a great opportunity to meet new prospects and just get your name out there. Pass out a few business cards, make a few connections, and meet some future clients. Even if the person you are meeting does not need your service right now, they may in the future. And so might someone they know. Events are happening all around our area and we highly suggest checking a few out. Happy networking!

5. Just say hello…

By Wendy Baird
January 20, 2011
networking,strategy

Having gone through that email list in tip number two might have got you thinking about some of those folks that you haven’t heard from in a while. Pick up the phone or write a note to some of those old clients or people you haven’t seen in a while. Also, have you read about any great achievements that your clients of colleagues have achieved? Take a moment to write a note of congratulations. — Wendy READ MORE

4. Have a plan…

By Wendy Baird
January 19, 2011
blogging,strategy

Now is the perfect time to plan your editorial calendar. What will be in your next few newsletters? Now is the time to think about it. Perhaps branch out to see what your subscribers want to read about. By asking for advice you are jump-starting the conversation and opening communication with your clients.

3. Build a Path…

By Wendy Baird
January 18, 2011
marketing,positioning strategy,SEO,strategy

There is something to be said about the necessity of SEO. Search engine optimization is key in getting yourself found. While an eye-catching website and great links are essential, if clients cannot easily discover your site, it is all for nothing. Make your site easy to find. Use applicable keywords or even phrases commonly used around the office and plant them throughout your website. In our case “brand strategy”, “differentiating”, “positioning”, are all words that are important to our line of work as well as the services we offer. If someone happens to be searching for say, branding advice, they just may stumble upon our website and unexpectedly decide they need our services. That is the beauty in SEO. Take time this month to lay the stepping stones for your followers.

2. Out with the old. . .

By Wendy Baird
January 17, 2011
marketing

. . .In with the New

Time to clean up your act. . . and your email addresses. Check your own contact lists and those that are in your email distribution services (Constant Contact, MailChimp, Emma, etc.). Time to clean out some un-active email addresses from those email marketing lists. While this tip is a rather simple one, it is still important. Do you check your reports regularly? Begin by taking a close look at your bounce reports. Delete any email addresses from the system that are said to be “un-active” and those who have “opted-out”. Doing this will allow you to free up any cluttered space and make room for new potential clients. Happy sorting!

11 tips for '11

By Wendy Baird
January 14, 2011
blogging,creativity,facebook,marketing,strategy,twitter

Among our clients and colleagues, we’ve seen more activity and interest in, and asked a lot of questions about, what they might do better or differently in marketing this year. Many are downright giddy that 2010 has come to a close and are looking forward to marketing their companies with renewed vigor. Insight180 has compiled a list of tips to get you started on the right foot. The first is especially appropriate for the new year. . .

Happy Holidays!

By Wendy Baird
December 17, 2010
creativity

Before we wrap up 2010 and prepare to send it away, we would like to offer one last bit advice about a trend worth following this holiday season regarding holiday emailers. Consider it a gift from us,—um, well, actually from one of our favorite email marketing and distribution companies, Emma— to you. Click here!

Holiday Newsletters

By Wendy Baird
December 14, 2010
insight180 newsletters,marketing,strategy

It’s the most wonderful time of the year, the holidays are here! When it comes to holiday newsletters, now is the time to spread the cheer. Don’t have much time on your hands? Let us make it simple with a few quick tips:

Welcome, Jess!

By Wendy Baird
October 13, 2010
creativity,marketing

As our team here at Insight180 prepares to welcome the fall weather, we also would like to extend a warm welcome to our newest marketing associate, Jess Reikowsky. Jess first joined Insight180 as a graduate intern in May after graduating from West Virginia University with a degree in marketing and a focus on brand management. Jess will be coordinating social media efforts, managing client accounts, and assisting in PR and marketing efforts. We believe that she will add great dynamic to our team and are delighted to have her. Welcome, Jess!

Blog :