The Blog

Navigating the New Normal Without Losing Your Brand Identity
Wendy Baird

Navigating the New Normal Without Losing Your Brand Identity

In today’s fast-moving environment, companies are under increasing pressure to adapt to keep up. Whether it’s shifting consumer expectations, changing market conditions, or the ongoing discourse around Diversity, Equity, and Inclusion (DEI), some organizations are scrambling to respond. As a result, many are revisiting their mission statements and core values to ensure they remain relevant and reflective of the times. Does this “changing tide” affect you? In your rush to respond, are you making changes that feel reactive rather than strategic? In this month’s blog post, insight180 President Wendy Baird offers a guide for B2B companies to maintain their brand identity when navigating the complexities of cultural change.

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How to Create Your 12-Month Social Media Calendar: A Step-by-Step Guide
Andrea Kagey

How to Create Your 12-Month Social Media Calendar: A Step-by-Step Guide

Here's insight180's step-by-step guide on how to craft your own 12-month social media calendar tailored to your annual goals. Social media has become a cornerstone of B2B and nonprofit marketing strategies, yet creating content on the fly can feel overwhelming and lead to inconsistent posting. The 12-month social media calendar acts as a roadmap for strategic, organized, and impactful presence online.

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Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting
Andrea Kagey

Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting

When was the last time you checked your social media metrics? Not just your company’s page, but your personal LinkedIn, Facebook, or Instagram pages? People want to engage with – and be inspired by – people, not companies. Allowing your audience to get to know you first helps them decide if they want to invest their time and money in your product or services. When done right, an active personal presence on social media can be an effective form of networking which can bring in leads and new clients for your business. So how do you know that what you are posting on your pages is resonating with those potential clients? Social media metrics. Read this blog post to learn more.

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Five Steps for Strengthening Your Marketing Strategy
Andrea Kagey

Five Steps for Strengthening Your Marketing Strategy

Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.

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Focusing the Lens: Your Business Name Story
Wendy Baird

Focusing the Lens: Your Business Name Story

Choosing a name for your business is one of the most important decisions you will make. Regardless of your industry, it needs to make an impression. Be memorable. Maybe have a little something to do with what you do. You might want it to be somewhat catchy or clever. Regardless of the vibe, what’s most important is that you are able to craft a narrative around your name that resonates with your identity, connects with your audience, and stands the test of time. At insight180, we understand the power of a name because we’ve been helping to name businesses, processes, and events for more than 20 years.

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LinkedIn Best Practices: What Not To Do
Andrea Kagey

LinkedIn Best Practices: What Not To Do

Out of all of the social platforms out there, LinkedIn is the best when it comes to promoting a professional presence, maintaining industry relationships, building new networks, and creating brand awareness. While it’s useful to know successful strategies for optimizing your LinkedIn business page, there is equal value in knowing what kinds of posting habits can hurt your brand too. Read our latest blog post for Part Two in our LinkedIn series to learn about the top seven things we discourage our insight180 clients from doing on LinkedIn. Read more here.

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LinkedIn Best Practices: Elevate Your Brand Page
Andrea Kagey

LinkedIn Best Practices: Elevate Your Brand Page

When it comes to making an impact on LinkedIn, building your brand awareness should be a priority. Whether you're a seasoned industry leader or a budding startup, mastering the art of LinkedIn branding is key to elevating your brand and unlocking new opportunities in the digital landscape. Here are insight180’s top ten essential strategies for optimizing your LinkedIn business page to leverage the platform to its full potential.

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