The Blog - Insight180

When and Why to Refresh Your Logo

By insight 180 team
October 18, 2024
*Brand Inspiration,*Great Design,branding,content,marketing,strategy

Throughout the 24 years we've been in business as a branding and design firm, we’ve seen many organizations refresh their brands with new websites, messaging, and logos. We’re no different. We’ve tweaked and refreshed the insight180 brand several times, as a way to commemorate a shift in focus or celebrate a new chapter for the business. Each time, we’ve approached the process similarly to the way we would advise our clients if they were considering a logo refresh. If you're considering refreshing your logo, read about when and why you may want to do this sooner than later.

Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting

By Andrea Kagey
September 11, 2024
*Brand Inspiration,*Smart Strategies,branding,content,leadership,marketing,SEO,strategy

When was the last time you checked your social media metrics? Not just your company’s page, but your personal LinkedIn, Facebook, or Instagram pages? People want to engage with – and be inspired by – people, not companies. Allowing your audience to get to know you first helps them decide if they want to invest their time and money in your product or services. When done right, an active personal presence on social media can be an effective form of networking which can bring in leads and new clients for your business. So how do you know that what you are posting on your pages is resonating with those potential clients? Social media metrics. Read this blog post to learn more.

Five Steps for Strengthening Your Marketing Strategy

By Andrea Kagey
July 29, 2024
*Brand Inspiration,*Smart Strategies,branding,content,email marketing,leadership,marketing,SEO,strategy

Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.

Focusing the Lens: Your Business Name Story

By Wendy Baird
June 19, 2024
*Brand Inspiration,*Smart Strategies,branding,leadership,Naming,naming guidelines

Choosing a name for your business is one of the most important decisions you will make. Regardless of your industry, it needs to make an impression. Be memorable. Maybe have a little something to do with what you do. You might want it to be somewhat catchy or clever. Regardless of the vibe, what’s most important is that you are able to craft a narrative around your name that resonates with your identity, connects with your audience, and stands the test of time. At insight180, we understand the power of a name because we’ve been helping to name businesses, processes, and events for more than 20 years.

Embracing the Work/Life Blur: Insights from My Italian Adventure

By Wendy Baird
May 23, 2024
leadership,work/life balance

In a world that increasingly blurs the lines between work and leisure, I embarked on a three-week journey to Italy, not just for the allure of its historical charm, beautiful views, and amazing food and wine, but as a personal experiment in remote work. Could I be productive and partially connected to work AND truly enjoy time away for travel and renewal?

LinkedIn Best Practices: What Not To Do

By Andrea Kagey
April 16, 2024
*Brand Inspiration,*Smart Strategies,social media

Out of all of the social platforms out there, LinkedIn is the best when it comes to promoting a professional presence, maintaining industry relationships, building new networks, and creating brand awareness. While it’s useful to know successful strategies for optimizing your LinkedIn business page, there is equal value in knowing what kinds of posting habits can hurt your brand too. Read our latest blog post for Part Two in our LinkedIn series to learn about the top seven things we discourage our insight180 clients from doing on LinkedIn. Read more here.

LinkedIn Best Practices: Elevate Your Brand Page

By Andrea Kagey
March 26, 2024
*Brand Inspiration,*Smart Strategies,social media

When it comes to making an impact on LinkedIn, building your brand awareness should be a priority. Whether you're a seasoned industry leader or a budding startup, mastering the art of LinkedIn branding is key to elevating your brand and unlocking new opportunities in the digital landscape. Here are insight180’s top ten essential strategies for optimizing your LinkedIn business page to leverage the platform to its full potential.

Staying True to Your Brand: 5 Keys to an Effective Social Media Strategy

By insight 180 team
February 13, 2024
*Brand Inspiration,*Smart Strategies

UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.

What’s Your New Year’s Intention?

By insight 180 team
January 23, 2024
branding,insight180 newsletters

Instead of a new year’s resolutions for your business, try setting a new year’s intention. A simple phrase that reminds you of your goals all year long. Here are five steps and some questions to get you started.

How to Keep Your WordPress Website Safe

By Bethany Howell
October 19, 2023
branding,insight180 newsletters

October is Cyber Security Awareness Month and what better way to acknowledge it than by brushing up on your WordPress security best practices?! After all, you’ve put a lot of time, energy, and money into your website over the years. Don’t you think it’s worth protecting? Here are five best practices for keeping your WordPress website safe from hackers.

Six Easy Steps For a Website Refresh

By insight 180 team
September 14, 2023
branding,insight180 newsletters

In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.

Savoring Simplicity

By insight 180 team
August 14, 2023
branding,insight180 newsletters

In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.