If it is your job to differentiate and grow your business, you own a tall task—especially in this environment of information overload, when all of us are overwhelmed with new platforms, media channels and ways to get noticed.
Branding and the Importance of Mouthfeel
“Windowsill. . . . Piccadilly Circus. . . ” every time I see those words, I also hear them in my mind being said by the eccentric and endearing fairy godmother-like character (played by Estelle Winwood) from the 1955 movie, The Glass Slipper. She loses herself in the sound of saying and repeating some of her favorite words.
Creating a Strong Brand Presence with Social Media Graphics
When establishing a digital marketing plan for your business, creating visual elements beyond your logo alone is simply essential. With your competition working to grab the attention of your audience, text posts alone won’t cut it. Sure, you could use some pre-existing images from Pinterest, but that won’t help build YOUR brand among your audience like your very own branded social media graphics will.
Lessons Learned from an Intern about Content Writing
by Rachel Quinn
My brief, but excellent, time at Insight180 has come to a close as summer winds down and I head back to Philly for the start of my senior year of college. I doubt I can properly express the immense amount of knowledge and skill I gained from working with the team at Insight180, but I’ll attempt to try as a proper thank you and goodbye.
Welcoming our new summer intern, Rachel!
Insight180 would like to welcome our summer intern, Rachel! Rachel is a rising senior at Saint Joseph’s University in Philadelphia, where she double majors in Journalism and Communication Studies. While learning about the industry, Rachel will be writing website copy for new projects, doing community outreach for upcoming events, writing press releases, and helping manage client’s social media. Previously interning with The National Archives and writing for publications such as Dormify, Her Campus and her university newspaper, Rachel is excited to bring her love of writing to Insight180.
Congrats to Our Leadership Howard County Graduate, Wendy Baird!
Wendy Baird, President and Principal of Insight180, recently completed Leadership Howard County‘s flagship program, Leadership Premier! The program’s purpose is to inspire and connect those who already have a strong record of community service. Using this program as a model, Leadership has expanded its programs to address the development of future leaders. Each class consists of 45-50 individuals who are selected from a cross section of the community.
The Power of the Positioning Statement
Why the fuss about the positioning statement?
In brand audits and workshops that we facilitate, much of our effort focuses on the positioning and reassurance statement. Why? Because this is what identifies your company (or program or service), conveys what you do, for whom, and how you help solve a need in a unique way. Oh yes, and this must be clear, concise and authentic.
5 Reasons Podcasting May Be Right for Your Business
So Hot Right Now
If you’re thinking about starting a podcast with the goal of generating leads and getting your brand in front of your target audience, now could be prime time. With the success of Serial, Sarah Koenig’s spin-off of This American Life, which broke records as it became the fastest podcast to reach 5M downloads and streams in itunes history, more of your audience is becoming interested in this medium than ever before.
Why Social Media Shouldn’t Stand Alone
When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
Our Friday Fav’s: Social Media, Marketing and Branding Tips
To best serve our clients, we always to stay up-to-date with the current state of branding, marketing and social media. Here are some tips, tricks and suggestions we’ve found across the web that we think are the most helpful, informative and supplementary this week!
Is Your Website’s User Experience Costing You Leads?
Throughout the process of writing for, designing and constructing a company website there is much to consider. For most companies, your website is a window to who you are as an organization. It’s your digital representative that is accessible 24/7, providing information about your team, projects and culture. Not only is your company website an important piece of your brand, it can also be a powerful sales tool–when created with user experience in mind.
True Colors: Overcoming Marketing Deafness and Overload
We are inundated with marketing messages day in and day out; morning, noon and night someone is talking to or at us about something s/he want us to pay attention to.
