The Blog - Page 11 of 30

"LUV" to Inspire Thoughts of Sunshine

By Bethany Howell
March 3, 2015
branding

Welcome to another day of yucky weather! It is below freezing again and to be honest I am truly ready for spring. I really can’t complain compared to all those people in Boston but I feel like this winter is never-ending. We are supposed to get freezing rain again later today and then are in for more snow tomorrow night. Ho Hum! The cabin fever is starting to set in for many of us around this office so when I was looking for some ideas for my blog post this morning and came across a follow up for Southwest’s rebrand on the blog “Brand New,” I felt a glimmer of hope in what seems to be a dreary and cold world lately. I know you are probably thinking why, but the idea of flying somewhere warm and sunny made me smile. I won’t really be going anywhere for a couple more months but just the thought made dealing with these last couple days of nasty weather seem almost bearable. So I thought I would share the details on Southwest’s rebranding and maybe it will inspire some thoughts of warm sunshine.

18 Must-Know Email Stats

By Tara Urso
February 6, 2015
email marketing

Did you know that an iphone will cut off a subject line when it’s over 32 characters? What about the 80% of people who are only scanning your email? Recently, Myemma came up with a list of 18 must-know email stats to keep in mind while creating your email campaigns. A few stats that jump out to us are:

Branding: The Big Idea

By Wendy Baird
February 2, 2015
branding

I’m a people person. It’s through relationships and one-on-one communication that I feel I am most effective. So of course, one of my favorite parts of the creative branding process is the meeting with an organization’s CEO and key players during the discovery phase. Asking some important questions to key individuals reveals so much about the organization and helps determine the creative choices we will make during the rebranding process. Listening, learning, watching interactions, and observing the culture—all of these actions inform and inspire how we will develop strategic recommendations and ultimately, brand design and messaging.

Free Online Alternatives to Photoshop

By Bethany Howell
January 20, 2015
Tools

Want to turn boring images into better, more eye-catching visual masterpieces for your blog and social media posts but don’t want to invest hundreds of dollars on Photoshop? Then this post is definitely for you. There is no reason why our clients can’t add photos to their websites and social media sites on their own. Actually we encourage it. That is after all, why we have turned to WordPress to create all of our websites. It makes it so you, as the client can edit your website and and add photos on your own without always having to ask us for help.

Speaker Series: “Branding and Trademark -The Good, the Bad, and the Ugly"

By Tara Urso
January 15, 2015
Events

Join insight180’s Wendy Baird and Mary Beth Tung, attorney with Davis Agnor Rapaport Skalny, for the Maryland Center for Entrepreneurship‘s Speaker Series: “Branding and Trademark -The Good, the Bad, and the Ugly,” Friday, January 23rd from 12-1:30 pm.

User Experience and Other Marketing Trends for 2015

By Tara Urso
January 15, 2015
marketing

It’s a new year and most likely, you’re thinking of new ways to reach your target market. Last year we made some digital marketing predictions for 2014, but what’s becoming exceedingly clear is that there should not be a separation between marketing and digital marketing. It’s true that there are traditional marketing tactics (i.e. direct mail, print advertising) which still have their place, but digital marketing should not be an afterthought. “Digital Marketing” should automatically be included in your marketing mix.

Using Brand Transparency to Correct Negative Connotations

By Tara Urso
December 15, 2014
strategy

Each year, organizations pay millions in marketing efforts. Whether it’s content marketing, video, outdoor, print ads, social media campaigns,etc., it’s clear to brands that it’s more important than ever to mold and maintain their audience’s perception. While “branding” is defined as what your audience collectively thinks of you, it’s up to the organization to provide brand messaging and create experiences or your audience will run amok. Through the internet and social media, consumers can investigate anything and everything about your brand, and they will. This is why brands who are transparent are the ones that will thrive.

Basic HTML You Should Know

By Bethany Howell
December 2, 2014
Tools,Uncategorized,website

One of the neat things about a WordPress website or blog is that you don’t need to have any coding skills. Whether you’re running a simple blog or a business website, you can get by just fine without knowing code. The array of built-in features and customization options that come with most plugins and themes enable you to create a site that makes you look like a programming whiz.

Web and Graphic Design Trends for 2015

By Tara Urso
November 20, 2014
design

While these styles have been around in some way or another for a while, here are some trends in graphic and web design that we think will be bigger than ever in 2015!

Practicality Marketing

By insight180 team
November 10, 2014
blogging,branding,content,insight180 newsletters,leadership,marketing,strategy

Those of you who know me and are familiar with my role and responsibilities as “Principal of Practicality” at Insight180 will chuckle at how NOT surprising it is I would coin the phrase or espouse the concept of “Practicality Marketing.” (Well, some things should be predictable in life, shouldn’t they?)

5 Facts About Baltimore Brand Old Bay

By Tara Urso
October 14, 2014
baltimore,branding

When thinking of uniquely Maryland brands, a few that always come to mind are Under Armour, Natty Boh and of course, Old Bay. Marylanders are known for their brand loyalty. Search Instagram and Twitter for #oldbay and you’ll find hundreds of photos of people showing their Maryland pride with their favorite seasoning blend.

7 Tips for Responding to Negative Comments on Social Media

By Wendy Baird
October 9, 2014
facebook,insight180 newsletters,social media

As a small business owner, consultant or upper-level manager in a professional services firm, you’re busy, and each day, more and more demands are made on your time. Your company made the dive into social media, and now your agency tells you that you got a negative review on Facebook or some suspect comments on your blog. So you’re thinking, “why did we ever say we would do this social media in the first place?” Well, it’s because you also want to reach more people, be known as a thought leader, and more than that, have an engaged audience. But what happens if you’ve got that “one bad apple” among lots of healthy, positive engagement?