Instead of a new year’s resolutions for your business, try setting a new year’s intention. A simple phrase that reminds you of your goals all year long. Here are five steps and some questions to get you started.
How to Keep Your WordPress Website Safe
October is Cyber Security Awareness Month and what better way to acknowledge it than by brushing up on your WordPress security best practices?! After all, you’ve put a lot of time, energy, and money into your website over the years. Don’t you think it’s worth protecting? Here are five best practices for keeping your WordPress website safe from hackers.
Six Easy Steps For a Website Refresh
In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.
Savoring Simplicity
In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.
Embracing Change: The Power of a Brand Refresh
In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.
Time For A Brand Refresh?
A brand refresh is one of the easiest and most effective ways to add new life to your brand – as well as new relevance in the eyes of your clients, customers, and prospects.
Branding, Differentiation, Corporate Identity, and Positioning Defined
Last updated April 17, 2023.
Corporate Identity. Differentiation. Branding. Positioning. Even among the business savvy, it’s not at all uncommon for these marketing terms to be used almost interchangeably. In fact, they are quite different and play very different roles in business development and marketing. We thought it was time to revisit the terms and clarify the differences, so you can be better-informed about marketing, design, and branding services.
WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)
When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.
Share the love! Your Valentine’s Day Cards are here.
Valentine’s Day is almost here and you know what that means – it’s time for us to reveal this year’s shareable Valentine’s cards! While we wholeheartedly believe in showing love and appreciation for others every day of the year, we particularly enjoy leaning in to the sweetness of V-Day to do what we love most -- Design!
Unequivocally Human: Why ChatGPT Can’t Replace Your Content Writer
While ChatGPT can do many things, the most significant thing it cannot do is replicate the human experience. Here are five areas of expertise ChatGPT doesn’t quite have a handle on. Read more here.
REVISIONING YOUR BRAND. WHAT IF…?
What if you could redesign your brand vision based around your ideal business? What would it look like? What value will you provide? Who would your best customers be? By starting with your brand vision, and then re-envisioning it, your true brand will show itself. Read more on our blog post.
Santa’s Brand Refresh
Is Santa Claus in need of brand refresh? Whether you believe in Santa or not – and whether you buy into his whole naughty or nice routine – you have to admit, the man with the white beard in the red suit from the north pole is a really strong brand. Everyone knows who he is and what he stands for. His values and passions are clear to us. And they are consistent. Santa Claus is about the good in life. He is jolly, generous, hard-working, and giving. But has he been “played out?”
