Building a successful brand – like the business it represents – is not unlike training for a race. It’s more of a marathon than a sprint. You’re not going to break out of the gate at top speed. Instead, you’ll build a steady, sustainable pace that gets you closer and closer to that finish line so that when the time comes, you can finish strong.
There’s no doubt about it, it’s been another unusual year. In this time for missives, musings, reflections… whatever you call them, I’ve been thinking a lot about pausing, purpose, awareness, and intentionality. So pardon me while I ramble.
So you have a brand new WordPress website (congratulations!), and you have people on your team who are super excited about adding content. You already know the importance of writing interesting posts and uploading eye-catching images to make your site stand out…but the editing tools don’t quite look – or work – the same. It’s different, kind of confusing, and causing some frustration to the normally gung-ho content team. We’ve had several clients ask for assistance. So, while a little more technical than most of our blogs, this post will provide a little tutorial on how to edit your site quickly and efficiently using the WordPress Visual Editor.
Millennials, anyone born between 1981 and 1996, are aged 25 to 40 in 2021. They are the most-studied generation in history, under the scrutiny of the Pew Research Center, among others, for well more than a decade. Much has been said about their social/digital abilities and ties; their belief that work is about outcomes, not daily schedules; their penchant to buy experiences over things; and that the brands they love must be doing good in the world. There are also numerous insights on how to attract, retain, and develop Millennial employees.
So much has changed in the past year. New things are catching our eye. The insight180 team has once again gathered a few design-inspired items that capture some of the movements and moments of today. From Disney World and the Olympic logos to generational aging trends and post-pandemic design trends, we hope these creative “finds” bring you some enjoyment and inspiration. What’s something you’ve been noticing?
It seems that we get more and more emails every day. Still, email remains a crucial channel for engaging with clients and an effective tool for driving sales. We pulled together some of the top marketing statistics from Constant Contact, MyEmma, and MailChimp group email service providers. Here are eight tips to help you get the most from your small business email marketing program.
As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators.
As a business owner, you already know that to serve your clients best, you must first understand them. Chances are, you do. You’ve crunched the numbers, analyzed the data, and modified your products or services time and time again to get them exactly where you need them to be. Or, rather, you’ve refined your services to specifically meet the needs of your clients.
The last 12 months have made many of us masters of remote working. Our marketing materials should reflect mastery, as well. Most of us are relying a bit more on PowerPoints and electronic presentations. How do yours stack up? With the promise of spring (and vaccinations well underway), now is the perfect time to make a fresh start. To do a little spring cleaning on your marketing or your website look and feel, perhaps? Here are four areas that you might want to clean up or refresh now, so you’re ready to roll when we’re all meeting in person again.
Every year, we like to celebrate Valentine’s Day by creating our own fun, design-inspired digital cards. It’s our way of virtually sharing the love! Here are some of our favorites that you can post. Share a card or two on your Facebook page to spread some love of your own. Simply click on the card image in our blog to share directly to Facebook, tagging the one(s) you love. Tag us, too, so we can see how you’re celebrating this year! Be sure to check out our cards from 2020, 2019, 2018, and 2017, too! Happy Valentine’s Day!
Years ago, I bought a new-to-me car. When we arrived at the dealer to pick it up, they were ready. The car was spotless. Workers gave balloons to our young sons and shook hands with my husband and me. A few days later, we received a “Welcome to the Family” card in the mail, congratulating us on our auto selection and inviting us to join the fan club – complete with a tin of cookies! Surely, there could be no doubt that we made a smart purchasing decision.
Back in January, the insight180 team was excited for the promise of 2020. No, really! We were busier than ever, exhilarated by the work we were doing, and making plans to celebrate our 20th anniversary in business this year! Woo hoo! In late February, I personally experienced the trip of a lifetime traveling to Costa Rica for what was truly an epic business/connection retreat. I returned home on March 3rd and by March 13th, Maryland was in lockdown. My team, our clients, and basically everybody we know were thrust into new territory, making huge adjustments to the way we lived and worked. Fear and uncertainty became part of the daily narrative.
