Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly shifting. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images can change on a whim… it can be tough for social media marketers to keep up and optimized.
I’m a big believer in social media for business. Nearly half of the world’s population uses social media and if your company doesn’t have a social presence, you’re missing a huge opportunity to connect with customers. It’s a cost-effective — and effective — way to help your company grow.
Actual physical networking is NOT happening right now due to the coronavirus pandemic that is keeping us all physically distant. We are all — regardless of where we are on the introvert/extrovert spectrum — adapting to how we are social. We recently refreshed a
The calendar in our office still marks our last day in the office, before the great pause. Since Friday, March 13th our hearts have been broken in so many different ways. A global pandemic and the struggle of so many in their final breaths. Loved ones being separated during that time. Parents trying to do their day job while educating and parenting and sharing their devices and “office space,” and maybe finding a moment of peace. Physical and social distancing. Divisiveness on social media and in our country. And then Breonna Taylor, Ahmaud Arbery, George Floyd, dear Lord not again… struggling in their final breaths. Racism is also pandemic. We’ve made a mess of things. It’s difficult. It’s uncomfortable. We have gotten so much wrong.
With more and more businesses relying on their online presence to share information and generate sales (or donations), we thought it would be a good time to share a few quick and easy tips to help secure your WordPress site from hackers.
How are you doing? No, really. To claim that it’s “business as usual” would be denying the extraordinary circumstances we are experiencing collectively. We are very aware of new challenges to so many people and systems these days. And yet, we’re inspired. We’ve observed incredible innovation and beautiful acts of kindness that we wanted to shine a light on. Our social media pages are alive with posts celebrating what’s good in the world. And we created some great reminders of our own about self-care and well-being to share. From our families to yours, take a look, and take good care! Feel free to share the posts that speak to you. We hope they make your days brighter, too. Follow us on Facebook, Instagram, and LinkedIn for more positivity!
The time had come! Our QuickBooks Desktop version was expiring and we needed to decide whether to stay with the desktop version or move to QuickBooks Online. I was really excited about making the switch to online! This would mean being able to access insight180 work remotely, also allowing our accountant to access remotely and giving us the capability to offer direct deposit to our employees. Gone would be the days of having to be physically “with” the computer designated as the QB computer. OK, maybe not exciting to everyone, but I love streamlining!
Often, it’s the little things, the ordinary, the unexpected encounters that spark our imaginations. A surprise find can lift us and elevate whatever comes next. That’s certainly true for our insight180 team. We’re delighted to share just a few of our Fun Finds with you here. Enjoy exploring what caught our attention. We’re hoping some of our discoveries will inspire you, too.
For Valentine’s Day, insight180 has a tradition of creating our own digital cards. It’s our way of spreading a little love! We can’t resist those sweet, corny, love- and designer-inspired messages. Here are four of our favorites that you can post. Share a card or two on your Facebook page to spread some love of your own. Simply click on any of the card images below to share directly to Facebook, tagging the one(s) you love. Tag us, too, so we can see how you’re celebrating this year! Be sure to check out our cards from 2019, 2018, and 2017, too! Happy Valentine’s Day!
Nastasia Vasconcells, insight180’s new digital marketing coordinator, shares three ways the practical experience of college internships were instrumental in preparing her for work at insight180. Are internships important? Nastasia offers an emphatic, “Yes, absolutely.” Read about how her on-site internships enhanced her college learning experience better prepared her for her new, full-time position.
Insight180 is celebrating 20 years in business this year. Wow! Twenty years of working with some truly great organizations to create great brands and have more impact in the world. Twenty years of curiosity, listening and discovery. Of beautiful design and smart strategy. Of amazing people, teamwork, resilience, generosity, and opportunity.
You’ve developed great content, you’ve designed the perfect newsletter, and you can’t wait to share the information to educate or inspire your audience. So you hit SEND. What could go wrong? One big thing can get between your newsletter and your audience, and that is the spam filter. “But I have opt-in permission from every person on my list,” you say?
