The Blog

Spread the love! Four design-inspired valentines for you to share!
insight 180 team

Spread the love! Four design-inspired valentines for you to share!

For Valentine’s Day, insight180 has a tradition of creating our own digital cards. It’s our way of spreading a little love! We can’t resist those sweet, corny, love- and designer-inspired messages. Here are four of our favorites that you can post. Share a card or two on your Facebook page to spread some love of your own. Simply click on any of the card images below to share directly to Facebook, tagging the one(s) you love. Tag us, too, so we can see how you’re celebrating this year! Be sure to check out our cards from 2019, 2018, and 2017, too! Happy Valentine’s Day!

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Why College Internships Can Be the Secret Sauce for Success at Work
Nastasia Vasconcells

Why College Internships Can Be the Secret Sauce for Success at Work

Nastasia Vasconcells, insight180’s new digital marketing coordinator, shares three ways the practical experience of college internships were instrumental in preparing her for work at insight180. Are internships important? Nastasia offers an emphatic, “Yes, absolutely.” Read about how her on-site internships enhanced her college learning experience better prepared her for her new, full-time position.

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20/20: insight180 Celebrates 20 Years in Business
Wendy Baird

20/20: insight180 Celebrates 20 Years in Business

Insight180 is celebrating 20 years in business this year. Wow! Twenty years of working with some truly great organizations to create great brands and have more impact in the world. Twenty years of curiosity, listening and discovery. Of beautiful design and smart strategy. Of amazing people, teamwork, resilience, generosity, and opportunity.

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7 Tips to Make Sure Your Newsletter Actually Gets Delivered
insight 180 team

7 Tips to Make Sure Your Newsletter Actually Gets Delivered

You’ve developed great content, you’ve designed the perfect newsletter, and you can’t wait to share the information to educate or inspire your audience. So you hit SEND. What could go wrong? One big thing can get between your newsletter and your audience, and that is the spam filter. “But I have opt-in permission from every person on my list,” you say?

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Jargon, Cliches and Catchphrases (Oh My!)
Wendy Baird

Jargon, Cliches and Catchphrases (Oh My!)

Okay, let’s think outside the box for a moment. It’s a no-brainer, right? At the end of the day, everyone understands that these jargony phrases, frequently used as convenient shortcuts, ultimately muddy the waters in communicating. You guessed it! This post is about communicating clearly, avoiding jargon (everyday and business), and simplifying stale catchphrases. Why? There are a few good reasons.

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Social Media Audits: How to Do One (and Why You Should)
Bethany Howell

Social Media Audits: How to Do One (and Why You Should)

Nowadays, it’s not enough to be a recognized brand name. As a company, you’re expected to let your customers get to know the real “you,” to experience your culture in a way that makes them want to invest in your success. Social media is one of the best ways to do that; to connect with your customers about much more than buying your products or services.

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Just a little more white space, please.
Wendy Baird

Just a little more white space, please.

I’ve been wanting to write this blog for a long time. It’s been on my list for months… no years. It’s taken many forms and had a few false starts. Sometimes spurred by a client who wants to fill every inch of the page in their annual report, or use every millimeter in an ad or when their logo must contain specific, literal elements to help visually describe their business. Sigh. 

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How to Navigate the World of Color for Your Brand
Bethany Howell

How to Navigate the World of Color for Your Brand

Some of the biggest brands in the world are immediately identifiable by color association alone. Think Starbucks green, Target red, UPS brown. These brands have made color a critical element of their process, a key consideration in their outreach efforts, and consistency across platforms, materials and devices is critical. Even for small and mid-size B2B companies, consistent color can work to your advantage. So how do you make sure you’re getting color right?

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How to get started on Instagram for your B2B
insight 180 team

How to get started on Instagram for your B2B

Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.

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