Spread a little love today! We can’t resist those sweet, corny love-inspired messages on Valentine’s Day. In years past, we’ve helped spread the love from a “maker- perspective” — with design-, type-, color- and code-inspired love notes… after all, those are some of the tools we use every day. Here are eight of our favorite messages from 2017 and 2018 as well as two new ones for 2019 for you to share. Just click on the image to share directly to Facebook, and tag the one you love.
Hard to believe the first month of the new year has come and gone. One-twelfth of the year is over. Have you set your big WOW goals for this year? Are you well on your way to meeting them or are you still working on setting up your vision?
A temporary move out of and then back to Old Ellicott City, exciting new projects, tried and true clients, exciting artistic endeavors…. Whether it was onboarding a new brand positioning client, designing a logo or annual report, or expanding outreach for our clients on social media, insight180 had a memorable and creative 2018. We also had some challenges, including the second “100-year flood” in Ellicott City within two years, displacing us…again. But we didn’t let that get us down! Thanks to our own business continuity plan, we were able to work remotely and communicate effectively with each other and our clients during the six-plus months we were out of the office.
Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.
As branders, we love watching brands evolve, grow and take charge. How a rebrand unfolds, and the reasons behind it, is intriguing at least. And done well, a rebrand can make a big difference in fan loyalty and market share. Two very popular consumer brands officially announced brand updates within days of each other, and while “rebrand smackdown” may be a slightly exaggerated way to refer to it, we think it could be fun to compare notes for these two established, consumer-facing brands.
Throughout 2018, Facebook made some pretty big changes to their platform. The algorithm has been updated. Fake profiles have been removed. Profiles are better protected. All this to stop the spread of “fake news” and to make Facebook a social place to be, again.
This summer, insight180 had the pleasure of working with graphic design intern Sara Nowasky over the summer. As Sara prepares to head back to school, we decided to do a quick Q&A to hear about what she learned and her favorite parts about working at insight180.
Insight180 has had the pleasure of working with many nonprofits over the years, supporting the great things they are doing in the world. Most manage multiple fundraisers annually, and we’ve supported their online efforts with strategies, marketing materials, web pages and other forms of digital outreach. We’ve had a chance to see what works (and what doesn’t). Here are some tips for planning a successful online campaign for your nonprofit.
Have you been noticing the red locks and warnings during some of your Google searches lately? You might also have received notifications from your website host informing you that your site is not secure and that you should purchase a Secure Sockets Layer (or, SSL) certificate. You may be thinking, “but I don’t sell to consumers, I have a B2B site, and don’t offer products online.” Don’t be complacent, read on to find out what an SSL is and understand why obtaining an SSL certificate is vitally important for your business’ website.
Part Two of a three-part series on multiple generations in the workplace.
In the first blog of this series, we described our online survey about multiple generations in the workplace, highlighting responses that bring to life some of the conflicts among the four (and sometimes five) generations at work. This blog shares a second set of responses, focusing on the benefits of multiple generations working together.
Insight180 would like to welcome our summer intern, Sara Nowaskey! Sara is a senior at Salisbury University in Salisbury, Maryland, where she is majoring in Graphic Design. She is excited to join the insight180 team for a few months and looks forward to soaking in all the knowledge and experience she can – from creating and refining designs and understanding brand campaigns, to observing and working with clients.
