Many of our B-to-B clients still debate the benefits of Twitter for their businesses. Sure it makes sense for retailers, but are other businesses going to follow us? Well, many B-to-B companies are behind their B-to-C counterparts in their efforts to ramp up, but we’re seeing more and more take advantage of social media outlets to gain clients. We understand that for a small company with limited time, it can be a tough call — it takes time to tweet, blog, or create content on Facebook. This is something that has to be developed and maintained with great thought and care. However, there are plenty of potential clients who are already online searching for services and ready to follow.
