Taking time for reflection can help personal and professional growth. As you head into the new year, make time to pause and reflect on the past year, the lessons learned, wins achieved, and goals you'd like to continue to work towards. These prompts can help you get started.
Throughout the 24 years we've been in business as a branding and design firm, we’ve seen many organizations refresh their brands with new websites, messaging, and logos. We’re no different. We’ve tweaked and refreshed the insight180 brand several times, as a way to commemorate a shift in focus or celebrate a new chapter for the business. Each time, we’ve approached the process similarly to the way we would advise our clients if they were considering a logo refresh. If you're considering refreshing your logo, read about when and why you may want to do this sooner than later.
When was the last time you checked your social media metrics? Not just your company’s page, but your personal LinkedIn, Facebook, or Instagram pages? People want to engage with – and be inspired by – people, not companies. Allowing your audience to get to know you first helps them decide if they want to invest their time and money in your product or services. When done right, an active personal presence on social media can be an effective form of networking which can bring in leads and new clients for your business. So how do you know that what you are posting on your pages is resonating with those potential clients? Social media metrics. Read this blog post to learn more.
Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.
Choosing a name for your business is one of the most important decisions you will make. Regardless of your industry, it needs to make an impression. Be memorable. Maybe have a little something to do with what you do. You might want it to be somewhat catchy or clever. Regardless of the vibe, what’s most important is that you are able to craft a narrative around your name that resonates with your identity, connects with your audience, and stands the test of time. At insight180, we understand the power of a name because we’ve been helping to name businesses, processes, and events for more than 20 years.
Out of all of the social platforms out there, LinkedIn is the best when it comes to promoting a professional presence, maintaining industry relationships, building new networks, and creating brand awareness. While it’s useful to know successful strategies for optimizing your LinkedIn business page, there is equal value in knowing what kinds of posting habits can hurt your brand too. Read our latest blog post for Part Two in our LinkedIn series to learn about the top seven things we discourage our insight180 clients from doing on LinkedIn. Read more here.
When it comes to making an impact on LinkedIn, building your brand awareness should be a priority. Whether you're a seasoned industry leader or a budding startup, mastering the art of LinkedIn branding is key to elevating your brand and unlocking new opportunities in the digital landscape. Here are insight180’s top ten essential strategies for optimizing your LinkedIn business page to leverage the platform to its full potential.
UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.
While ChatGPT can do many things, the most significant thing it cannot do is replicate the human experience. Here are five areas of expertise ChatGPT doesn’t quite have a handle on. Read more here.
What if you could redesign your brand vision based around your ideal business? What would it look like? What value will you provide? Who would your best customers be? By starting with your brand vision, and then re-envisioning it, your true brand will show itself. Read more on our blog post.
While giving as an individual is always rewarding, making charitable giving a part of your business’s brand culture can have an even bigger impact on the causes you believe in. Using your position and the platform of your organization to lift up causes and nonprofits you support is a great way to strengthen connections within your community and amongst your employees. In truth, the benefits of charitable giving as a business go far beyond the bottom line. Read on to find out more about the benefits of giving back.
