*Brand Inspiration Archives

When and Why to Refresh Your Logo

By insight 180 team
October 18, 2024
*Brand Inspiration,*Great Design,branding,content,marketing,strategy

Throughout the 24 years we've been in business as a branding and design firm, we’ve seen many organizations refresh their brands with new websites, messaging, and logos. We’re no different. We’ve tweaked and refreshed the insight180 brand several times, as a way to commemorate a shift in focus or celebrate a new chapter for the business. Each time, we’ve approached the process similarly to the way we would advise our clients if they were considering a logo refresh. If you're considering refreshing your logo, read about when and why you may want to do this sooner than later.

Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting

By Andrea Kagey
September 11, 2024
*Brand Inspiration,*Smart Strategies,branding,content,leadership,marketing,SEO,strategy

When was the last time you checked your social media metrics? Not just your company’s page, but your personal LinkedIn, Facebook, or Instagram pages? People want to engage with – and be inspired by – people, not companies. Allowing your audience to get to know you first helps them decide if they want to invest their time and money in your product or services. When done right, an active personal presence on social media can be an effective form of networking which can bring in leads and new clients for your business. So how do you know that what you are posting on your pages is resonating with those potential clients? Social media metrics. Read this blog post to learn more.

Five Steps for Strengthening Your Marketing Strategy

By Andrea Kagey
July 29, 2024
*Brand Inspiration,*Smart Strategies,branding,content,email marketing,leadership,marketing,SEO,strategy

Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.

Focusing the Lens: Your Business Name Story

By Wendy Baird
June 19, 2024
*Brand Inspiration,*Smart Strategies,branding,leadership,Naming,naming guidelines

Choosing a name for your business is one of the most important decisions you will make. Regardless of your industry, it needs to make an impression. Be memorable. Maybe have a little something to do with what you do. You might want it to be somewhat catchy or clever. Regardless of the vibe, what’s most important is that you are able to craft a narrative around your name that resonates with your identity, connects with your audience, and stands the test of time. At insight180, we understand the power of a name because we’ve been helping to name businesses, processes, and events for more than 20 years.

LinkedIn Best Practices: What Not To Do

By Andrea Kagey
April 16, 2024
*Brand Inspiration,*Smart Strategies,social media

Out of all of the social platforms out there, LinkedIn is the best when it comes to promoting a professional presence, maintaining industry relationships, building new networks, and creating brand awareness. While it’s useful to know successful strategies for optimizing your LinkedIn business page, there is equal value in knowing what kinds of posting habits can hurt your brand too. Read our latest blog post for Part Two in our LinkedIn series to learn about the top seven things we discourage our insight180 clients from doing on LinkedIn. Read more here.

LinkedIn Best Practices: Elevate Your Brand Page

By Andrea Kagey
March 26, 2024
*Brand Inspiration,*Smart Strategies,social media

When it comes to making an impact on LinkedIn, building your brand awareness should be a priority. Whether you're a seasoned industry leader or a budding startup, mastering the art of LinkedIn branding is key to elevating your brand and unlocking new opportunities in the digital landscape. Here are insight180’s top ten essential strategies for optimizing your LinkedIn business page to leverage the platform to its full potential.

Staying True to Your Brand: 5 Keys to an Effective Social Media Strategy

By insight 180 team
February 13, 2024
*Brand Inspiration,*Smart Strategies

UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.

WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)

By Wendy Baird
March 23, 2023
*Brand Inspiration,*Smart Strategies

When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.

Unequivocally Human: Why ChatGPT Can’t Replace Your Content Writer

By Andrea Kagey
February 9, 2023
*Brand Inspiration,*Smart Strategies

While ChatGPT can do many things, the most significant thing it cannot do is replicate the human experience. Here are five areas of expertise ChatGPT doesn’t quite have a handle on. Read more here.

REVISIONING YOUR BRAND. WHAT IF…?

By Wendy Baird
January 19, 2023
*Brand Inspiration,*Smart Strategies

What if you could redesign your brand vision based around your ideal business? What would it look like? What value will you provide? Who would your best customers be? By starting with your brand vision, and then re-envisioning it, your true brand will show itself. Read more on our blog post.

Why Giving Back Is Good For Business And For You.

By insight 180 team
November 17, 2022
*Brand Inspiration,*Smart Strategies

While giving as an individual is always rewarding, making charitable giving a part of your business’s brand culture can have an even bigger impact on the causes you believe in. Using your position and the platform of your organization to lift up causes and nonprofits you support is a great way to strengthen connections within your community and amongst your employees. In truth, the benefits of charitable giving as a business go far beyond the bottom line. Read on to find out more about the benefits of giving back.

WHY YOUR POSITIONING IS WEAK AND HOW YOU CAN FIX IT.

By Wendy Baird
October 24, 2022
*Brand Inspiration,*Smart Strategies

When you make visitors and potential clients search on your website to find out what it is you do or how you can help them, you’re running the risk of losing them altogether. Unless you are a marketing-savvy emerging tech company touting a unique new service, you are probably coming off as one of many in a sea of sameness. How does your brand set you apart? How does your organization position itself? How do you express it? And why does this matter? Read on to find out why your brand positioning is weak and how you can fix it.

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