Blog : *Brand Inspiration

First Impressions: Is Your Company Looking its Best?

First Impressions: Is Your Company Looking its Best?

A stylish dress. A classy suit. A trendy pair of shoes. What you wear and how you look carries a lot of weight when it comes to what others think about you. We all do it. Within a few seconds of meeting someone, we’ve already formed opinions that have nothing to do with the facts we know about a person. Most of us, for example, believe that attractive people are smarter and friendlier than less attractive folk. Or that people who are skilled in one area are naturally capable in others. It’s human nature. And first impressions matter.

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Staying Connected, Staying Well.

Staying Connected, Staying Well.

How are you doing? No, really. To claim that it’s “business as usual” would be denying the extraordinary circumstances we are experiencing collectively. We are very aware of new challenges to so many people and systems these days. And yet, we’re inspired. We’ve observed incredible innovation and beautiful acts of kindness that we wanted to shine a light on. Our social media pages are alive with posts celebrating what’s good in the world. And we created some great reminders of our own about self-care and well-being to share. From our families to yours, take a look, and take good care! Feel free to share the posts that speak to you. We hope they make your days brighter, too. Follow us on Facebook, Instagram, and LinkedIn for more positivity!

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Who Wins the Dunkin-WW Rebrand Smackdown?

Who Wins the Dunkin-WW Rebrand Smackdown?

As branders, we love watching brands evolve, grow and take charge. How a rebrand unfolds, and the reasons behind it, is intriguing at least. And done well, a rebrand can make a big difference in fan loyalty and market share. Two very popular consumer brands officially announced brand updates within days of each other, and while “rebrand smackdown” may be a slightly exaggerated way to refer to it, we think it could be fun to compare notes for these two established, consumer-facing brands.

So, why would two-decades-old companies like Dunkin’ Donuts — now Dunkin’ — and Weight Watchers — now WW — choose to rebrand? And what effects will their rebrand mean to their loyal and prospective customers? READ MORE