Blog : branding

UNBRANDING?! WHAT?!
insight180 team

UNBRANDING?! WHAT?!

  • By insight180 team
  • January 10, 2010
  • branding

A little more than 6 months ago, Starbucks experimented with what was being coined as an “unbranding” experiment. Faced with a high level of saturation in its Seattle, Washington market area, Starbucks dropped its brand name at an existing location, and replaced it with a descriptive “15th Ave E Coffee & Tea.” Starbucks was concerned that its growing monopolization of the market was creating resentment among its loyal flock. Was it in Starbucks best interest to be perceived as the giant now, beating the smaller, local, unique coffee houses out of business? Is this the double edged sword of huge success?

READ MORE
Solar's Rise
insight180 team

Solar's Rise

  • By insight180 team
  • November 4, 2009
  • branding

Has solar energy’s time finally come? The field has grown exponentially in recent years. As brand consultants in the green world, we’ve certainly seen amazing growth take place. Even President Obama is a believer, having just approved $200 M of funds to solar research to help expand the industry.

READ MORE
Microsoft and the ipod
insight180 team

Microsoft and the ipod

We recently came across an amusing illustration of branding gone wrong. It’s a parody on how Microsoft might have created the ipod package. If you can look past the clear mac bias (they are pretty good at branding after all), it’s a great example of what NOT to do in both design and brand thinking. Take a look, here, at our blog. We got a chuckle out of it. We think you will too.

I recently came across an amusing illustration of branding gone wrong. It’s a parody on how Microsoft might have created the ipod package. If you can look past the clear mac bias (they are pretty good at branding after all), it’s a great example of what NOT to do in both design and brand thinking.

READ MORE
Low carbon economy?
insight180 team

Low carbon economy?

A recent survey (The Financial Times, Sept 18, 2009) shows that low carbon products and services are now generating more revenue than the global aerospace and defense sectors. “Climate sector” industries include renewable energy, nuclear energy, energy management, waste and water companies. The global revenue for these industries was $534 billion in 2008, a 75% increase. It seems that, despite the global recession, green is growing.

READ MORE
Using The Color Wheel
Bethany Howell

Using The Color Wheel

Being that we are currently doing some logo and branding for a client in the wine industry, I thought that exploring the world of color might be a fun topic. We have just about finished up our black and white logos for the client and it is almost time to show them some color options. However, the color options are a little tricky since it seems like most companies in the industry use the same old color palate. I know that when people think of wine they think of red, white and blush (pink) but the question is are these are only options and how do I get away from them?

READ MORE
Twitter and branding.
insight180 team

Twitter and branding.

Twitter seems to be everywhere these days. At times, it’s a veritable bird frenzy. So we’ve been thinking about how, and if, it might be used to support a company’s branding.

READ MORE
Moving ahead in this economy.
insight180 team

Moving ahead in this economy.

The economic stresses businesses are facing right now make it seem like the whole world is upside down, that running a business now is different than before. And everyone's fear is, do we have the skill set to be able to see it through?

READ MORE