One of our favorite tasks here at insight180 . . . . most of the time. Naming and rebranding in the wrong hands, however, can be detrimental, even disastrous. How can you be sure not to undermine the process and come up with a successful name for your advisory service business, nonprofit business or brand extension?
Who knew when we launched our new website in January of 2016 that the life preserver and hashtag #brandresuscitation would be so apropos?
If it is your job to differentiate and grow your business, you own a tall task—especially in this environment of information overload, when all of us are overwhelmed with new platforms, media channels and ways to get noticed.
“Windowsill. . . . Piccadilly Circus. . . ” every time I see those words, I also hear them in my mind being said by the eccentric and endearing fairy godmother-like character (played by Estelle Winwood) from the 1955 movie, The Glass Slipper. She loses herself in the sound of saying and repeating some of her favorite words.
When establishing a digital marketing plan for your business, creating visual elements beyond your logo alone is simply essential. With your competition working to grab the attention of your audience, text posts alone won’t cut it. Sure, you could use some pre-existing images from Pinterest, but that won’t help build YOUR brand among your audience like your very own branded social media graphics will.
by Rachel Quinn
My brief, but excellent, time at Insight180 has come to a close as summer winds down and I head back to Philly for the start of my senior year of college. I doubt I can properly express the immense amount of knowledge and skill I gained from working with the team at Insight180, but I’ll attempt to try as a proper thank you and goodbye.
Why the fuss about the positioning statement?
In brand audits and workshops that we facilitate, much of our effort focuses on the positioning and reassurance statement. Why? Because this is what identifies your company (or program or service), conveys what you do, for whom, and how you help solve a need in a unique way. Oh yes, and this must be clear, concise and authentic.
When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
Throughout the process of writing for, designing and constructing a company website there is much to consider. For most companies, your website is a window to who you are as an organization. It’s your digital representative that is accessible 24/7, providing information about your team, projects and culture. Not only is your company website an important piece of your brand, it can also be a powerful sales tool–when created with user experience in mind.
We are inundated with marketing messages day in and day out; morning, noon and night someone is talking to or at us about something s/he want us to pay attention to.
Welcome to another day of yucky weather! It is below freezing again and to be honest I am truly ready for spring. I really can’t complain compared to all those people in Boston but I feel like this winter is never-ending. We are supposed to get freezing rain again later today and then are in for more snow tomorrow night. Ho Hum! The cabin fever is starting to set in for many of us around this office so when I was looking for some ideas for my blog post this morning and came across a follow up for Southwest’s rebrand on the blog “Brand New,” I felt a glimmer of hope in what seems to be a dreary and cold world lately. I know you are probably thinking why, but the idea of flying somewhere warm and sunny made me smile. I won’t really be going anywhere for a couple more months but just the thought made dealing with these last couple days of nasty weather seem almost bearable. So I thought I would share the details on Southwest’s rebranding and maybe it will inspire some thoughts of warm sunshine.
