“Design is the silent ambassador of your brand.” – Paul Rand
Check out these quotes on Branding and Design, and more, on Pinterest!
Digital Marketing Predictions for 2014 | Part 2
Continuing from our post, Digital Marketing Predictions for 2014 Part 1, we’re taking some time to reflect on digital marketing trends of this year and what might become the core practices in 2014.
Tips for meaningful holiday gift giving
Remember when you were a kid and the only thing you had to worry about over the holidays was to make sure you were on your best behavior and that you left Santa a nice note with some cookies for his reindeer before bed so that when Santa arrived he would leave you some presents as a reward for your good behavior? As I get older, the list gets bigger as to what needs to be done and way more stressful – trees to decorate, parties, cookies to bake, an overwhelmingly long list of people to buy for…With less than two weeks left go, I thought I might give you some helpful tips for choosing a meaningful holiday gift for your clients.
November Logo Design Round-Up
Happy November! Here are some brands giving their logos a refresh:
Nature Valley
Nature Valley’s new hand-drawn look emulates their fresh, organic positioning.
October Logo Design Round-Up
It’s logo design round-up time again, when we highlight design updates to some of the brands you may or may not know. I’m pretty sure you know all of these! Check out 7-eleven currently under construction, some speculative Washington football team logos and a popular morning news/entertainment show logo. Interesting round-up this month.
Quizzing. Quantifying. Quicktiming: October 2013 Newsletter
How Memorable is Your Logo?
By Bethany Howell
I confess, I have a new obsession called “logo quiz.” It all started last Friday night when I was out at dinner with family. We had just finished up and all of a sudden my brother-in-law picked up my husband’s sunglasses and started examining them. A couple seconds later he was playing with his phone and was lost “in the zone.” It wasn’t until five minutes later that he actually returned to the conversation at the table and let us in on what he was doing. He was playing “logo quiz” and the logo on my husband’s glasses was one of the ones that had stumped him, so now he had the answer. I was curious, so as soon as we got home I downloaded the app and I was quickly addicted. It is a little something …
September Logo Design Round-Up
Just as summer leaves change to beautiful, new autumn colors, inevitably, old logos are redesigned to fit the current era. So here we go with our September Logo Round-Up!
Soul. Seven. Salute. September 2013 Newsletter
SoulCycle — How They Created a Cult Following
By Chris Quinn
You may not be aware of it, but there’s been a revolution going on in the exercise world. An indoor cycling class called “SoulCycle” is literally taking over the market and commanding (and getting) premium attendance fees for participation — a pricey $34 per class in NY and LA.
August Logo Design Round-Up
We thought it would be fun to share some of the news in the design world (stuff we love to look at). Here’s a “round-up” of sorts to cover what’s iconic, what’s trending and what’s happening in corporate identity.
Stories. Startups. Service: August 2013 Newsletter
Three Important Stories About Your Business
By Chris Quinn
As you enjoy your summer reading list, I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
Three Important Stories About Your Business
As you enjoy your summer reading list…
I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
Branding Your Startup
I recently had the privilege of being part of a panel at the Maryland Center for Entrepreneurship’s Speaker Series to discuss marketing for emerging companies. We had some great questions and input from participants, which always makes it more interesting for everyone. Most concurred that as technology changes and it becomes more important to be connected and keyed in to what’s going on, basic branding building blocks still apply. As a startup, it’s very important to invest in your initial branding.
