Blog : branding

What Makes a Meaningful Brand?
Tara Urso

What Makes a Meaningful Brand?

What Makes a Meaningful Brand?

When you think of a meaningful brand you might envision an organization that is philanthropic, transparent, socially and ethically responsible. While these are all pieces of what it means to be a meaningful brand, the relationship between the audience and brands are changing and in a nutshell, it means brands need to work a lot harder to be meaningful to their audiences. In order to beat the competition, a brand’s products or services not only must meet their customers’ needs, they also need to appeal to the things that their audience cares about and can implement into their daily lives.

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Conscious Leadership Connection
Wendy Baird

Conscious Leadership Connection

conscious leadership

Conscious leadership. . . .and what makes a great client

Insight180 has been in business for almost 15 years, and during that time we’ve worked with so many different kinds of clients. From startups, restaurants, brewers, retailers and solopreneurs to large membership organizations, public-private partnerships, Fortune 500 companies and international nonprofits, we have been very fortunate to work with some truly great ones. Lately we’ve been focusing on advisory firms in the business-to-business arena, or those who sell the “invisible” — a complex service, consulting, program or idea.

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JCPenney: Too Much, Too Fast?
Bethany Howell

JCPenney: Too Much, Too Fast?

  • By Bethany Howell
  • April 30, 2013
  • branding

This week, I thought it would be great to recap on the JCPenney rebrand and what has happened since its launch back in early 2012 and what we can take away from it.

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Building Your Brand One Interaction at a Time
Wendy Baird

Building Your Brand One Interaction at a Time

coordinated response website screen shot

Sometimes a gift just falls in your lap (or lands in your email box). As I was contemplating a branding blog post I was working on this morning, I received this email from one of our advisory firm clients. What a pleasure when one’s work is truly appreciated, and even better when the client really “gets” it. There are some really great insights here, and I share with his permission:

Hey, Wendy:

I’m reading a book and insight180 came to mind. The Art of Doing: How Superachievers Do what They Do and How They Do It So Well, by Camille Sweeney & Josh Gosfield. The book features interviews with respected, high profile professionals about how they do what they do. I heard the authors interviewed on two different radio programs during their book tour.

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Baked not Frosted
insight180 team

Baked not Frosted

I recently heard a reference about branding and marketing that really stuck in my head. It expresses so well just how to think about branding and marketing as it relates to building a business.

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Facebook Graph Search: What It Means For B2B
Tara Urso

Facebook Graph Search: What It Means For B2B

Like us on Facebook

Why Likes Have Just Become More Important.

The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone’s mind is, “how can we utilize this new feature to optimize our business’ social media presence?” Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions. Although Graph Search is not a search engine which combs the entire internet, it does search the content that people on Facebook put on their pages (likes, check-ins, etc). Graph Search enables users to search for business pages, photos and people and, in the results, see how they are connected to those items through their friends or even through their friends of friends.

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Avoiding Marketing’s Shiny Object Syndrome
Wendy Baird

Avoiding Marketing’s Shiny Object Syndrome

We’ve all experienced it at one time or another – that uncontrollable urge to spend time or money on the latest gizmo, app, online tool, trick or offer. Remember Dug, the adorable talking golden retriever from Pixar Disney’s movie, Up, who in the midst of conversation would become distracted and exclaim, “Squirrel!?” You may chuckle, but Shiny Object Syndrome (SOS) occurs all the time, including in our marketing.

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