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Shifts. Shake-ups. Showpiece.: insight180 Newsletter February 2013

By Tara Urso
February 1, 2013
branding,insight180 newsletters,marketing

Shifting Perspectives
By Wendy Baird

Hard to believe the first month of the new year has come and gone. With one twelfth of the year over, are you following the vision you set out for the year, holding to your resolutions, meeting your goals? Actually, this year in the onslaught of posts about planning, predicting and creating visions to start off right, I was struck by the number of people who were abandoning the idea of resolutions altogether and trying something different. Instead, some are working on creating new habits slowly and gradually, choosing a word or theme for the year, or choosing a book (or three, like in Chris Brogan’s Three Book Diet) to read and truly implement to influence leadership or success in their lives.

Shifting perspectives

By Wendy Baird
January 31, 2013
branding,insight180 newsletters,leadership,marketing,positioning strategy,Uncategorized

Hard to believe the first month of the new year has come and gone. With one twelfth of the year over, are you following the vision you set out for the year, holding to your resolutions, meeting your goals? Actually, this year in the onslaught of posts about planning, predicting and creating visions to start off right, I was struck by the number of people who were abandoning the idea of resolutions altogether and trying something different. Instead, some are working on creating new habits slowly and gradually, choosing a word or theme for the year, or choosing a book (or three, like in Chris Brogan’s Three Book Diet) to read and truly implement to influence leadership or success in their lives.

Will '13 be a lucky year?

By insight180 team
January 9, 2013
branding,insight180 newsletters,marketing,social media

Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.

Now. Not. New.: insight180 January 2013 Newsletter

By Tara Urso
January 1, 2013
branding,insight180 newsletters,marketing

Will ’13 Be a Lucky Year?
By Chris Quinn

Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.

Aim To Be You, Not Another Them

By Bethany Howell
November 14, 2012
branding,design

A few weeks ago, as I was doing my research for a topic for this blog post I came across a post featuring the new look of Goodwill San Francisco and was excited to share their new “branding” with you. It was developed by the former creative director for Target, Tim Murray. Murray joined forces with Goodwill San Francisco in July 2011. “After many years convincing people to consume more stuff, I felt a need to address the environmental impact of my actions as a marketer,” he says of the decision. “By providing a second or third use for stylish stuff, Goodwill is one of the reasons the San Francisco Bay Area is one of America’s greenest and least wasteful regions.”

Everything old is new again.

By Wendy Baird
November 2, 2012
blogging,branding,design,facebook,insight180 newsletters,marketing

Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.

Brand Identity: BSO Academy Logo, Emailer and Print Mailer

By Tara Urso
November 1, 2012
branding,design,logos

Brand Identity: BSO Academy Logo, Emailer and Print Mailer
Our logo design, Emailer design and print mailer design for BSO Academy.

Did u poof read?

By Bethany Howell
October 24, 2012
branding,leadership,positioning strategy

As a continent strategist, nothing bothers me more than seeing selling miss aches in professional writing. Moreover, today almost every1 sends lots of time txting, and they begin 2 carry over the the short-hand language from txt messaging to their work pace. Be care full to remember ur audience and right appropriately. Sell check does not pick up everything, and auto correct sometimes choses the wrong word, so poof read your writing!