Blog : creativity

Running a Business and Fahrenheit 451

Running a Business and Fahrenheit 451

do nothing
. . . and why you need to take some time off.

It’s the end of August, often thought of as a slow time for advisors and consultants –– and, well, business in general, as people take vacations and prepare for school. Interestingly, this year, we haven’t really noticed a let up. Networking events have been packed to the gills, clients have been calling with new projects, and we all seem to be busy. Even some of the lucky few who have been able to get away manage to answer emails or take calls. One colleague joked that he wasn’t in a hurry for a proposal because he had one more day to collect sand between his toes (yet he responded to my email in record time). So we’re on vacation, but are we really on vacation?

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Break the habit; a world of ideas is waiting for you.

Break the habit; a world of ideas is waiting for you.

I walk into Starbucks and without thinking I place my order, a Grande in a Venti cup iced Starbucks Double Shot with two Splendas, non-fat milk, and room. I guess there is only one way to put this – I am a creature of habit! I know I am not alone; most people follow a daily routine and are creatures of habit. Perhaps you, too, drink the same coffee every morning, or you wake up every morning, read the newspaper, drive to work, read your emails, and then get on with the tasks you need to accomplish.

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Attracting more traffic to your blog.

Attracting more traffic to your blog.

Having a hard time thinking of new ways to bring traffic to your blog? Struggling to make a topic compelling? You don’t always need to stick to the written word. In fact mixing it up with media (like images, videos, podcasts, etc.), can make your blog more interesting to readers and can cater to a wider range of those who digest information in different ways.

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Creativity and achieving productive thought

Creativity and achieving productive thought

There was a great article on creativity in Fast Company magazine recently. It was written by John Cleese of Monty Python fame. The legendary writer, actor, comedian has become a well-known student and speaker on creativity and how to cultivate it. It’s a wonderful article that will get you thinking, and maybe even give you justification to let go a bit, as he cites the power of the unconscious mind being vastly important not only in creative matters but effective decision making in complex situations.

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Authenticity, Art & Copy

Authenticity, Art & Copy

If you are a fan of the history of branding and advertising like we are at insight180, check out “Art & Copy,” a documentary that delves into the history of the advertising industry and the advent of the artist and copywriter actually working together in the same room. The film does not tout “trashy” advertising, but rather sought to gather insights from the greatest advertising minds of the last 50 years. Director, Doug Pray, describes these great minds as fiercely independent mavericks. Some cast members include Wieden+Kennedy’s Dan Wieden and David Kennedy, responsible for Nike’s “Just do it” campaign, Mary Wells, founding president of Wells Rich Greene and the first woman to own and run an ad agency, Rich Silverstein and Jeff Goodby of Goodby, Silverstein and partners who conceived the simple yet effective “Got Milk” campaign; additionally, Lee Clow, Chairman and Global Director of TBWAWorldwide, responsible for the groundbreaking 1984 Apple ad. This all-star cast really shows the audience how advertising works and the ideas behind “good advertising.”

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Starbucks Holiday Cups!

Starbucks Holiday Cups!

Today was the debut of the Starbucks holiday cup. You may think, “so what, who cares? It is just a cup.” Or, if you’re like me, a little smile crept onto your face, and a small burst of joy hit you when you saw the Holiday cup. I am not sure why, but each year I get excited when I get my coffee in a red cup with a wintery mix of graphics.

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Ten innovative ways to thank your clients

Ten innovative ways to thank your clients

Thanking clients for their business is not only a nice thing to do, but it’s good for business. It leaves clients with a good feeling about you and prompts them to reflect on your value as a resource to them. A definite win-win. You appreciate them and they appreciate you back. And while some businesses go all out with client appreciation dinners and events, particularly around the holidays, sometimes those expensive endeavors just become one more holiday obligation that can really push the budget, rather than have the personal impact you’d hoped. Here are ten innovative, cost-effective and memorable ways to deliver your appreciation:

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Hey, you, get off of my cloud.

Hey, you, get off of my cloud.

Aside from being a great Rolling Stones refrain, that line is a great intro to this blog post. Have you done a “word cloud” lately? There are some wonderful tools out there to help demonstrate in a visual way, what your web content, resume, or blog post is really focused on. When working on web content, or any content for that matter, we are constantly reminding clients about key words. While we don’t want articles or content to be overbearingly key word rich, we do want our content to be energized, if you will by terms for which someone might search. Enter wordle.net, a word cloud generator. You can enter in an article or resume, or web page text, etc. and create a word picture that shows what words are emphasized most. Artistic and smart. . . or at least a good way to check your content.

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11 tips for '11

11 tips for '11

Among our clients and colleagues, we’ve seen more activity and interest in, and asked a lot of questions about, what they might do better or differently in marketing this year. Many are downright giddy that 2010 has come to a close and are looking forward to marketing their companies with renewed vigor. Insight180 has compiled a list of tips to get you started on the right foot. The first is especially appropriate for the new year. . .

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Happy Holidays!

Happy Holidays!

Before we wrap up 2010 and prepare to send it away, we would like to offer one last bit advice about a trend worth following this holiday season regarding holiday emailers. Consider it a gift from us,—um, well, actually from one of our favorite email marketing and distribution companies, Emma— to you. Click here!

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Welcome, Jess!

Welcome, Jess!

As our team here at Insight180 prepares to welcome the fall weather, we also would like to extend a warm welcome to our newest marketing associate, Jess Reikowsky. Jess first joined Insight180 as a graduate intern in May after graduating from West Virginia University with a degree in marketing and a focus on brand management. Jess will be coordinating social media efforts, managing client accounts, and assisting in PR and marketing efforts. We believe that she will add great dynamic to our team and are delighted to have her. Welcome, Jess!

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Incentives: Dulling or Enhancing The Creative Process?

Incentives: Dulling or Enhancing The Creative Process?

What drives one person to succeed and achieve is likely to be completely different than what drives the next. Therefore, not surprisingly there is something to be said about lack of performance in the workplace. In an effort to combat this problem, employees are often offered incentives, increased pay or bonuses for example, in order to spark the flame of creativity and get the ball rolling on productivity. However, what most leaders do not realize is that incentives are scientifically proven to dull thinking and hinder creativity. Scientists report that while incentives seem like the most logical way to boost productivity, not only are they unreliable but they also harm the process.

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