It’s logo design round-up time again, when we highlight design updates to some of the brands you may or may not know. I’m pretty sure you know all of these! Check out 7-eleven currently under construction, some speculative Washington football team logos and a popular morning news/entertainment show logo. Interesting round-up this month.
I confess, I have a new obsession called “logo quiz.” It all started last Friday night when I was out at dinner with family. We had just finished up and all of a sudden my brother-in-law picked up my husband’s sunglasses and started examining them. A couple seconds later he was playing with his phone and was lost “in the zone.” It wasn’t until five minutes later that he actually returned to the conversation at the table and let us in on what he was doing. He was playing “logo quiz” and the logo on my husband’s glasses was one of the ones that had stumped him, so now he had the answer. I was curious, so as soon as we got home I downloaded the app and I was quickly addicted. It is a little something …
Just as summer leaves change to beautiful, new autumn colors, inevitably, old logos are redesigned to fit the current era. So here we go with our September Logo Round-Up!
We thought it would be fun to share some of the news in the design world (stuff we love to look at). Here’s a “round-up” of sorts to cover what’s iconic, what’s trending and what’s happening in corporate identity.
As you enjoy your summer reading list, I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
Take a good, hard look at your website. Compare it to some of your competitors, or some sites with similar goals.
You can get whiplash from following web technology recommendations these days. So, let me try to simplify it a little.
Hey, Wendy:
I’m reading a book and insight180 came to mind. The Art of Doing: How Superachievers Do what They Do and How They Do It So Well, by Camille Sweeney & Josh Gosfield. The book features interviews with respected, high profile professionals about how they do what they do. I heard the authors interviewed on two different radio programs during their book tour.
A few weeks ago, as I was doing my research for a topic for this blog post I came across a post featuring the new look of Goodwill San Francisco and was excited to share their new “branding” with you. It was developed by the former creative director for Target, Tim Murray. Murray joined forces with Goodwill San Francisco in July 2011. “After many years convincing people to consume more stuff, I felt a need to address the environmental impact of my actions as a marketer,” he says of the decision. “By providing a second or third use for stylish stuff, Goodwill is one of the reasons the San Francisco Bay Area is one of America’s greenest and least wasteful regions.”
Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.
