Brand Identity: The Harbinson Group Logo
Our logo design for The Harbinson Group
Brand Identity: Rugs to Riches Logo
Brand Identity: Rugs to Riches
Our logo design for Rugs to Riches
How Ink Is Made
I came across this link in a recent emailer from Applied Arts Magazine and thought it would be neat to share it with everyone.
Brand Identity: Prologue Logo
Brand Identity: Prologue Logo
Our logo design for Prologue Inc.
World Cup: Vancouver Whitecaps
Being that we are in the middle of the World Cup and that the United States just beat Algeria to advance to the next round I thought this was the perfect time to look at the new logo for the Vancouver Whitecaps. For those of you who don’t follow soccer, the Vancouver Whitecaps are a new addition to the MLS (Major League Soccer). They have been around since 1973 but 2011 will be their first season with the MLS, so I think it is only appropriate that they’ve engaged in rethinking their image, and after careful introspection, have re-branded themselves. The goal was to have a clean and efficient look that could stand up to all sorts of mediums and I personally think it is a success. I like the simplicity of the new logo and it’s defined look. It doesn’t give into the current trend of sports logos using a mascot to sell the brand, it takes a risk. It lost the original “cartoon” feel and became more simplistic and shield-like. Also, it has a lot of symbolism which gives it strength. This blog quote explains it best:
Sending Big Files
We’ve been working on some projects lately that have had clients sending us some pretty big image files. We’re all getting so used to high res images from high res digital camera’s, we often don’t realize or forget that these images are sometimes too large to email.
Brand Identity: Winemasters Logo
Brand Identity: Winemasters Logo
Our logo design for Winemasters
Brand Identity: Studio Inspire Logo
Brand Identity: Studio Inspire Logo
Our logo design for Studio Inspire
Microsoft and the ipod
We recently came across an amusing illustration of branding gone wrong. It’s a parody on how Microsoft might have created the ipod package. If you can look past the clear mac bias (they are pretty good at branding after all), it’s a great example of what NOT to do in both design and brand thinking.
Take a look, here, at our blog. We got a chuckle out of it. We think you will too.
I recently came across an amusing illustration of branding gone wrong. It’s a parody on how Microsoft might have created the ipod package. If you can look past the clear mac bias (they are pretty good at branding after all), it’s a great example of what NOT to do in both design and brand thinking.
Low carbon economy?
A recent survey (The Financial Times, Sept 18, 2009) shows that low carbon products and services are now generating more revenue than the global aerospace and defense sectors. “Climate sector” industries include renewable energy, nuclear energy, energy management, waste and water companies. The global revenue for these industries was $534 billion in 2008, a 75% increase. It seems that, despite the global recession, green is growing.
Using The Color Wheel
Being that we are currently doing some logo and branding for a client in the wine industry, I thought that exploring the world of color might be a fun topic. We have just about finished up our black and white logos for the client and it is almost time to show them some color options. However, the color options are a little tricky since it seems like most companies in the industry use the same old color palate. I know that when people think of wine they think of red, white and blush (pink) but the question is are these are only options and how do I get away from them?
10 Simple But Often Forgotten Logo Design Tips
I just came across an article on LogoDesignLove.com’s website and wanted to share it with our blog readers. Our summer intern, Alex, who’s worked only on class projects so far, had the opportunity to contribute some ideas for a pro bono project we’re working on. As this is one of her first “real-life” projects, we thought this list was a great quick tip reference for her when working on concepts. It includes some great design essentials that all of us should be reminded of when thinking about logos.
