facebook Archives - Insight180

7 Tips for Responding to Negative Comments on Social Media

By Wendy Baird
October 9, 2014
facebook,insight180 newsletters,social media

As a small business owner, consultant or upper-level manager in a professional services firm, you’re busy, and each day, more and more demands are made on your time. Your company made the dive into social media, and now your agency tells you that you got a negative review on Facebook or some suspect comments on your blog. So you’re thinking, “why did we ever say we would do this social media in the first place?” Well, it’s because you also want to reach more people, be known as a thought leader, and more than that, have an engaged audience. But what happens if you’ve got that “one bad apple” among lots of healthy, positive engagement?

Facebook Changes to Allow Page Admins to Like, Comment as Themselves

By Tara Urso
September 23, 2014
facebook,social media,strategy

Remember all those times you posted a great article or image on your Facebook company page and you wanted to like or comment on it as yourself but couldn’t? Thanks to Facebook’s latest change you can now like and comment on page posts as yourself and other pages you admin. With the ability to interact with a page post as yourself, opportunities to start or continue a blossoming conversation arise. If you post an article on your organization’s page, you could then comment as yourself detailing what you think is good and/or bad about it. When your friends and others who like your page see your comment, this could spur a conversation. While you’ve always been able to comment on page posts, commenting as yourself brings a new facet.

The Social Media Dimensions Blueprint

By Tara Urso
May 19, 2014
design,facebook,social media,twitter

Originally on Social Media Today.

Social media dimensions are constantly changing. With every tweak or page layout change for Facebook, Twitter, Linkedin, Google+, YouTube, etc., social media marketers must stay up-to-date to get the most out of their social profiles. When creating images for social media, making sure you know the correct sizes for cover/header images, profile images and more, is essential.

Developing a Content Marketing Strategy

By Tara Urso
April 3, 2013
blogging,content,facebook,insight180 newsletters,keywords,marketing,social media,strategy,twitter,Uncategorized

Are you just starting out with social media and interested in developing a content marketing strategy? After you’re done setting up your blog and numerous social media outlets, the next step is to create a clear and concise strategy for what types of posts you will make, and why.

Facebook Graph Search: What It Means For B2B

By Tara Urso
March 13, 2013
branding,content,facebook,insight180 newsletters,keywords,marketing,SEO,social media,strategy

Why Likes Have Just Become More Important.

The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone’s mind is, “how can we utilize this new feature to optimize our business’ social media presence?” Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions. Although Graph Search is not a search engine which combs the entire internet, it does search the content that people on Facebook put on their pages (likes, check-ins, etc). Graph Search enables users to search for business pages, photos and people and, in the results, see how they are connected to those items through their friends or even through their friends of friends.

Avoiding Marketing’s Shiny Object Syndrome

By Wendy Baird
February 27, 2013
branding,content,creativity,facebook,insight180 newsletters,marketing,positioning strategy,social media,strategy

We’ve all experienced it at one time or another – that uncontrollable urge to spend time or money on the latest gizmo, app, online tool, trick or offer. Remember Dug, the adorable talking golden retriever from Pixar Disney’s movie, Up, who in the midst of conversation would become distracted and exclaim, “Squirrel!?” You may chuckle, but Shiny Object Syndrome (SOS) occurs all the time, including in our marketing.

Everything old is new again.

By Wendy Baird
November 2, 2012
blogging,branding,design,facebook,insight180 newsletters,marketing

Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.

Facebook: you may or may not know…

By Bethany Howell
July 25, 2012
facebook,marketing,social media

I often come across articles titled something like, “10 things you didn’t know about Facebook.” Each time I get excited that I am about to learn new intricacies related to the Facebook platform, but that rarely happens! So, after scanning a recent article about 10 things I did know about Facebook, I decided to put together my own list of tips and tools that I have not seen written about, things that you may not know about, but could be very useful for your Facebook business page. If there are others to add to the list, please add it in the comment section.

Floods and Facebook

By Wendy Baird
September 19, 2011
facebook,news,strategy

In the wake of topical storm Lee, there were flash floods throughout Maryland on Wednesday, September 7, 2011. Ellicott City ‘s Main Street became a river. After evacuating our office, we posted some footage of the action happening right outside our office. (In this video, you can actually see the entrance to our office with near foot-high water when the camera pans to the left of the big black truck.) The footage was taken from a bystander’s phone and then posted to You Tube.

11. Take your time…

By Wendy Baird
February 8, 2011
facebook,marketing

Looking at the larger picture, our list of things to do can seem overwhelming. But do not fear! Take your time. Think about it. Each step we outlined is just one more way to lay the foundation right. If you don’t already have a business Facebook page made, don’t just throw one together. Prepare some posts or find some wonderful articles or events to share. Make your posts clever, and your page eye-catching and informative. If you haven’t checked your website lately, don’t just make changes for the sake of changing something. Think about it. Make each step along the way count. Enjoy yourself along the way.

9. Stay relevant…

By Wendy Baird
February 3, 2011
blogging,facebook,marketing,twitter

Here at insight180 we get a lot of questions from our clients regarding the importance of implementing social media into their marketing plans. Our answer is always “yes, invest time in this area.” Even if you’re just following and commenting on other blogs or using LinkedIn, social media is one way to stay relevant. However, the information you provide to others via your website, blog posts, LinkedIn communications and Facebook posts should be content rich and relevant. Make sure you are discussing something that followers can relate to or want to learn more about. Your followers are listening a lot more closely than you think, so say something worth hearing!

11 tips for '11

By Wendy Baird
January 14, 2011
blogging,creativity,facebook,marketing,strategy,twitter

Among our clients and colleagues, we’ve seen more activity and interest in, and asked a lot of questions about, what they might do better or differently in marketing this year. Many are downright giddy that 2010 has come to a close and are looking forward to marketing their companies with renewed vigor. Insight180 has compiled a list of tips to get you started on the right foot. The first is especially appropriate for the new year. . .

Blog : facebook

Why Likes Have Just Become More Important.