*Great Design Archives

When and Why to Refresh Your Logo

By insight 180 team
October 18, 2024
*Brand Inspiration,*Great Design,branding,content,marketing,strategy

Throughout the 24 years we've been in business as a branding and design firm, we’ve seen many organizations refresh their brands with new websites, messaging, and logos. We’re no different. We’ve tweaked and refreshed the insight180 brand several times, as a way to commemorate a shift in focus or celebrate a new chapter for the business. Each time, we’ve approached the process similarly to the way we would advise our clients if they were considering a logo refresh. If you're considering refreshing your logo, read about when and why you may want to do this sooner than later.

Share the love! Your Valentine’s Day Cards are here.

By insight 180 team
February 9, 2023
*Great Design

Valentine’s Day is almost here and you know what that means – it’s time for us to reveal this year’s shareable Valentine’s cards! While we wholeheartedly believe in showing love and appreciation for others every day of the year, we particularly enjoy leaning in to the sweetness of V-Day to do what we love most -- Design!

Santa’s Brand Refresh

By insight 180 team
December 12, 2022
*Great Design

Is Santa Claus in need of brand refresh? Whether you believe in Santa or not – and whether you buy into his whole naughty or nice routine – you have to admit, the man with the white beard in the red suit from the north pole is a really strong brand. Everyone knows who he is and what he stands for. His values and passions are clear to us. And they are consistent. Santa Claus is about the good in life. He is jolly, generous, hard-working, and giving. But has he been “played out?”

Spreading A Little More Holiday Cheer

By insight 180 team
December 8, 2022
*Great Design

Join in the fun of spreading holiday cheer and send virtual cards, courtesy of insight180. We’ve created some colorful, cheery holiday cards you can send to everyone in your contact list. Simply click on the card image below to share directly to Facebook, tagging the one(s) who deserve some extra cheer this season. Tag us, too, so we can see how you’re celebrating this year! Happy Holidays from team insight180!

A Valentine’s Day Tradition to Love!

By insight 180 team
February 8, 2022
*Great Design

“All you need is love. But a little chocolate now and then doesn’t hurt.”

~ Charles M. Schulz

Fun Finds

By insight 180 team
August 11, 2021
*Great Design

So much has changed in the past year. New things are catching our eye. The insight180 team has once again gathered a few design-inspired items that capture some of the movements and moments of today. From Disney World and the Olympic logos to generational aging trends and post-pandemic design trends, we hope these creative “finds” bring you some enjoyment and inspiration. What’s something you’ve been noticing?

Spread the love! Happy Valentine’s Day!

By insight 180 team
February 10, 2021
*Great Design

Every year, we like to celebrate Valentine’s Day by creating our own fun, design-inspired digital cards. It’s our way of virtually sharing the love! Here are some of our favorites that you can post. Share a card or two on your Facebook page to spread some love of your own. Simply click on the card image in our blog to share directly to Facebook, tagging the one(s) you love. Tag us, too, so we can see how you’re celebrating this year! Be sure to check out our cards from 2020, 2019, 2018, and 2017, too! Happy Valentine’s Day!

Fun Finds

By insight 180 team
November 16, 2020
*Great Design

Often, it’s the little things, the ordinary, the unexpected encounters that spark our imaginations. A surprise find can lift us and elevate whatever comes next (especially this year with its many unexpected challenges). That’s certainly true for our insight180 team. We’re delighted to share just a few of our Fun Finds with you here. Enjoy exploring what caught our attention. We’re hoping some of our discoveries will inspire you, too.

Fun Finds

By insight 180 team
March 12, 2020
*Great Design

Often, it’s the little things, the ordinary, the unexpected encounters that spark our imaginations. A surprise find can lift us and elevate whatever comes next. That’s certainly true for our insight180 team. We’re delighted to share just a few of our Fun Finds with you here. Enjoy exploring what caught our attention. We’re hoping some of our discoveries will inspire you, too.

Spread the love! Four design-inspired valentines for you to share!

By insight 180 team
February 13, 2020
*Great Design

For Valentine’s Day, insight180 has a tradition of creating our own digital cards. It’s our way of spreading a little love! We can’t resist those sweet, corny, love- and designer-inspired messages. Here are four of our favorites that you can post. Share a card or two on your Facebook page to spread some love of your own. Simply click on any of the card images below to share directly to Facebook, tagging the one(s) you love. Tag us, too, so we can see how you’re celebrating this year! Be sure to check out our cards from 2019, 2018, and 2017, too! Happy Valentine’s Day!

Just a little more white space, please.

By Wendy Baird
July 31, 2019
*Great Design

I’ve been wanting to write this blog for a long time. It’s been on my list for months… no years. It’s taken many forms and had a few false starts. Sometimes spurred by a client who wants to fill every inch of the page in their annual report, or use every millimeter in an ad or when their logo must contain specific, literal elements to help visually describe their business. Sigh.

How to Navigate the World of Color for Your Brand

By Bethany Howell
May 14, 2019
*Great Design

Some of the biggest brands in the world are immediately identifiable by color association alone. Think Starbucks green, Target red, UPS brown. These brands have made color a critical element of their process, a key consideration in their outreach efforts, and consistency across platforms, materials and devices is critical. Even for small and mid-size B2B companies, consistent color can work to your advantage. So how do you make sure you’re getting color right?

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