Social media, search optimization, and content marketing may be the front stage performers in marketing these days, but there’s a tried and true marketing star you should not forget — the postcard. A good postcard is a marketing workhorse. The key is to hone the message and design of your postcard carefully and expand your mailing list to new prospects who don’t already know you.
In today’s post, in honor of the Super Bowl, we stray a bit from our normal branding for advisory services realm. But just a bit. . . because sometimes a charismatic leader can “be the brand.” Today’s post is written by our newest staff member, Tara Urso. Welcome, Tara!
Hard to believe the first month of the new year has come and gone. With one twelfth of the year over, are you following the vision you set out for the year, holding to your resolutions, meeting your goals? Actually, this year in the onslaught of posts about planning, predicting and creating visions to start off right, I was struck by the number of people who were abandoning the idea of resolutions altogether and trying something different. Instead, some are working on creating new habits slowly and gradually, choosing a word or theme for the year, or choosing a book (or three, like in Chris Brogan’s Three Book Diet) to read and truly implement to influence leadership or success in their lives.
Hard to believe the first month of the new year has come and gone. With one twelfth of the year over, are you following the vision you set out for the year, holding to your resolutions, meeting your goals? Actually, this year in the onslaught of posts about planning, predicting and creating visions to start off right, I was struck by the number of people who were abandoning the idea of resolutions altogether and trying something different. Instead, some are working on creating new habits slowly and gradually, choosing a word or theme for the year, or choosing a book (or three, like in Chris Brogan’s Three Book Diet) to read and truly implement to influence leadership or success in their lives.
To start off, let’s congratulate the RAVENS! We are, after all, a Baltimore-area company (and I for one love the Ravens!).
Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.
Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.
I glanced down… the ground was 300 feet below me and I had to jump. I had to trust that I would make it down safely. My heart was pumping fast and I was more frightened than I’d like to admit, but I leaned back, as instructed, and took the leap. I was rappelling into a cave. Initially I was scared, but once I jumped I was able to sit back and enjoy the beautiful views around me.
One of the most effective marketing strategies helping advisory businesses (those that sell advisory services to consumers or other businesses) grow these days is content marketing — writing effective blog posts that resonate with your target audience and that get noticed by search engines.
Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.
One of the keys to a successful landing page is making it easy for site visitors to share and pass on to others, which means making sharing options a focus on your page. That’s why it’s so important to omit your site’s navigation, footers and other common elements from the page. To reduce distraction to other pages and control focus on just what is being offered in the landing page and promoting it to others.
A landing page is a special, stripped-down page in your website that’s dedicated to capturing information about your site visitor. In order to entice your visitor to give you that information, landing pages usually contain special offers — like a free e-book, or other information product, or a special offer related to a product or service.
