Continuing from our post, Digital Marketing Predictions for 2014 Part 1, we’re taking some time to reflect on digital marketing trends of this year and what might become the core practices in 2014.
Digital Marketing Predictions for 2014 | Part 1
Interested in what’s new in digital marketing for 2014? As 2013 comes to a close, we’re taking some time to reflect on some marketing trends of the past year and what to expect for the next. These practices aren’t simply adrift in the marketing world, this new wave of practices is moving from trend to convention. Learn what you should be adding to your digital marketing mix in part one of our digital marketing predictions for 2014.
How email marketing is a little like dating.
To do email marketing well, you have to think of it as a relationship-building activity. But the relationship you have with your subscriber is like any other relationship. It takes time and nurturing to grow.
Quizzing. Quantifying. Quicktiming: October 2013 Newsletter
How Memorable is Your Logo?
By Bethany Howell
I confess, I have a new obsession called “logo quiz.” It all started last Friday night when I was out at dinner with family. We had just finished up and all of a sudden my brother-in-law picked up my husband’s sunglasses and started examining them. A couple seconds later he was playing with his phone and was lost “in the zone.” It wasn’t until five minutes later that he actually returned to the conversation at the table and let us in on what he was doing. He was playing “logo quiz” and the logo on my husband’s glasses was one of the ones that had stumped him, so now he had the answer. I was curious, so as soon as we got home I downloaded the app and I was quickly addicted. It is a little something …
Soul Cycle: How they created a cult following
You may not be aware of it, but there’s been a revolution going on in the exercise world.
An indoor cycling class called “SoulCycle” is literally taking over the market and commanding (and getting) premium attendance fees for participation — a pricey $34 per class in NY and LA.
Stories. Startups. Service: August 2013 Newsletter
Three Important Stories About Your Business
By Chris Quinn
As you enjoy your summer reading list, I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
Three Important Stories About Your Business
As you enjoy your summer reading list…
I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
Are You Leaving Customer Retention to Luck?
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
Retention. Rebranding. Report: insight180 July 2013 Newsletter
Are You Leaving Customer Retention to Luck?
By Chris Quinn
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
Mouthfeel. Mobile. Marketing: insight180 June 2013 Newsletter
Mobile’s Out. Responsive is In.
By Chris Quinn
You can get whiplash from following web technology recommendations these days. So, let me try to simplify it a little.
Strategy. Surprised. Staffing: insight180 May 2013 Newsletter
Strategic Marketing Explained
By Chris Quinn
If I asked you if you were engaged in strategic marketing, you’d probably say, “Yes, of course I am.” But strategic marketing is more than just finding your audience and marketing to them.
Developing a Content Marketing Strategy
Are you just starting out with social media and interested in developing a content marketing strategy? After you’re done setting up your blog and numerous social media outlets, the next step is to create a clear and concise strategy for what types of posts you will make, and why.
