You’ve had that inkling that it’s time for a refresh. Your brand consultant tells you that your site is more than six years old. You just learned that the most recent version of WordPress has caused a compatibility issue with your theme or plugins. Your plugin updates are starting to send errors to you. Or it just looks outdated and unappealing. Any one of these is good reason to pay close attention.
Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly shifting. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images can change on a whim… it can be tough for social media marketers to keep up and optimized.
I’m a big believer in social media for business. Nearly half of the world’s population uses social media and if your company doesn’t have a social presence, you’re missing a huge opportunity to connect with customers. It’s a cost-effective — and effective — way to help your company grow.
Actual physical networking is NOT happening right now due to the coronavirus pandemic that is keeping us all physically distant. We are all — regardless of where we are on the introvert/extrovert spectrum — adapting to how we are social. We recently refreshed a
With more and more businesses relying on their online presence to share information and generate sales (or donations), we thought it would be a good time to share a few quick and easy tips to help secure your WordPress site from hackers.
The time had come! Our QuickBooks Desktop version was expiring and we needed to decide whether to stay with the desktop version or move to QuickBooks Online. I was really excited about making the switch to online! This would mean being able to access insight180 work remotely, also allowing our accountant to access remotely and giving us the capability to offer direct deposit to our employees. Gone would be the days of having to be physically “with” the computer designated as the QB computer. OK, maybe not exciting to everyone, but I love streamlining!
You’ve developed great content, you’ve designed the perfect newsletter, and you can’t wait to share the information to educate or inspire your audience. So you hit SEND. What could go wrong? One big thing can get between your newsletter and your audience, and that is the spam filter. “But I have opt-in permission from every person on my list,” you say?
Okay, let’s think outside the box for a moment. It’s a no-brainer, right? At the end of the day, everyone understands that these jargony phrases, frequently used as convenient shortcuts, ultimately muddy the waters in communicating. You guessed it! This post is about communicating clearly, avoiding jargon (everyday and business), and simplifying stale catchphrases. Why? There are a few good reasons.
Every website refresh project is a dynamic undertaking. Even when clients have a clear idea of what content they want to include and a good sense of how they want to change the look of their website, there are almost always changes that occur along the way.
Nowadays, it’s not enough to be a recognized brand name. As a company, you’re expected to let your customers get to know the real “you,” to experience your culture in a way that makes them want to invest in your success. Social media is one of the best ways to do that; to connect with your customers about much more than buying your products or services.
You’ve decided to refresh your brand. You crafted your story, updated your logo, and are building a new website that beautifully and authentically communicates the best of who you are, what you offer, and how you help your clients. Now what?
Hard to believe the first month of the new year has come and gone. One-twelfth of the year is over. Have you set your big WOW goals for this year? Are you well on your way to meeting them or are you still working on setting up your vision?
