Part Two of a three-part series on multiple generations in the workplace.
In the first blog of this series, we described our online survey about multiple generations in the workplace, highlighting responses that bring to life some of the conflicts among the four (and sometimes five) generations at work. This blog shares a second set of responses, focusing on the benefits of multiple generations working together.
For the first time ever, we now have four (sometimes five!) generations in the workforce. We’re all living longer. We’re retiring later. And new generations continue to enter the workforce. As business leaders, people managers and colleagues, we wondered how the mix is changing the way we work. Are there conflicts between the generations? What are the benefits of a cross-generational workplace? How do the generations see themselves?
As the face of your B2B advisory firm, you’re interacting with customers and partners every day. Do they consider you a go-to expert in your industry? If not, how can you position yourself – and your business – as a valuable resource?
Your customers – and prospects – probably know less about your services than you think. The hard reality is that until they need a certain product or service, they may not bother to find out whether you do it (or sell it). Sometimes they just don’t think to ask. And when they’re ready, the first place they’ll look for an answer is probably your website.
“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer focused allows you to be more pioneering.” – Jeff Bezos, Founder of Amazon.com
