“Are we like late Rome, infatuated with past glories, ruled by a complacent, greedy elite, and hopelessly powerless to respond to changing conditions?” — Camille Paglia
Newsjacking: Reaching Your Audience in Real-Time.
Is Your Message Being Received By Your Audience?
We are living in a real-time world. If you’re sitting down to read the morning paper, that’s yesterday’s news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only pay attention when a message is valuable to them? By being in the right place at the right time and giving your audience valuable content.
Location-Based Marketing for B2B & Advisory
Why Companies Care About Location-Based Data
A recent article from Fast Company disclosed that both Yahoo! and Apple are very interested in Foursquare’s data. Foursquare is a database with more than 55 million places around the world and serves as the “location layer” in other apps like Instagram and Vine, but why are Foursquare’s insights so important to companies? The article notes:
Marketing to Our Short Attention Spans
Facebook in 6 seconds!!! w Klarity, Derrick Zonca, Julia Kelly, JivantaRoberts, chief waKiL, Laura Kriss, S… https://t.co/Jor3rnUjMK
Can a Survey Benefit Your Business?
Last weekend I was out running my usual Sunday errands and one of my stops was the grocery store. I had my list ready and was ready to start shopping but when I walked through the door they were handing out coupons for 50% off toilet paper. Now, I normally stick to my list and get in and out, but the coupon seemed too good to pass up. So I added toilet paper to my list. When I got to the aisle and found the toilet paper, I stopped and sort of just stood there. There were so many options, how do I make a decision? This isn’t normally where I buy that kind of stuff so it all seemed really overwhelming.
Influence Marketing for B2B and Advisory
Influence Marketing Is…
Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates.
Strategic Marketing Explained
If I asked you if you were engaged in strategic marketing, you’d probably say, “Yes, of course I am.” But strategic marketing is more than just finding your audience and marketing to them.
The "Free" Phenomenon
I’m a pretty old dog. I’ve been in the branding and marketing business for over 30 years, so I tend to think I’ve seen most everything. But it’s been impossible for a while now not to notice a phenomenon that I really thought I’d never see — working for free. We’re surrounded with free access to really complex services. Facebook is free. Twitter is free. Even hosting has become practically free.
Developing a Content Marketing Strategy
Are you just starting out with social media and interested in developing a content marketing strategy? After you’re done setting up your blog and numerous social media outlets, the next step is to create a clear and concise strategy for what types of posts you will make, and why.
Facebook Graph Search: What It Means For B2B
Why Likes Have Just Become More Important.
The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone’s mind is, “how can we utilize this new feature to optimize our business’ social media presence?” Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions. Although Graph Search is not a search engine which combs the entire internet, it does search the content that people on Facebook put on their pages (likes, check-ins, etc). Graph Search enables users to search for business pages, photos and people and, in the results, see how they are connected to those items through their friends or even through their friends of friends.
Avoiding Marketing’s Shiny Object Syndrome
We’ve all experienced it at one time or another – that uncontrollable urge to spend time or money on the latest gizmo, app, online tool, trick or offer. Remember Dug, the adorable talking golden retriever from Pixar Disney’s movie, Up, who in the midst of conversation would become distracted and exclaim, “Squirrel!?” You may chuckle, but Shiny Object Syndrome (SOS) occurs all the time, including in our marketing.
It's not all about you.
We’ve all been there. You’re part of a great presentation or meeting among your peers or clients; great discussion ensues; wonderful, meaningful questions that apply to the whole group are being presented and answered and commented on; and then it happens. One person asks a question that pulls the focus away from the tremendous momentum that has been occurring and focuses on his or her specific issue. It sucks the energy from the room. Do you know what I’m talking about? It’s frustrating, discourteous and ultimately disheartening. Even masterful facilitators can find it difficult to get back on track. And that is a great reminder for those charged with developing website strategy and content. It’s not always all about you.
