Join insight180’s Wendy Baird and Mary Beth Tung, attorney with Davis Agnor Rapaport Skalny, for the Maryland Center for Entrepreneurship‘s Speaker Series: “Branding and Trademark -The Good, the Bad, and the Ugly,” Friday, January 23rd from 12-1:30 pm.
Clever Name or Big Trademark Issue? A Beginner’s Guide to Naming and Trademark
Coming up with a name for a company, process or product is not for the faint of heart? If you’ve tried, you know it’s not as easy as one might think. Just when you think you’ve got it, there’s no URL even closely related! And what about trademark? Developing a name is not just about coming up with something cool. One needs to have identified their vision, mission and values; have discerned market perception, strategic positioning and competition, and considered availability, licensing and trademarking.
This can be a time consuming and costly process, particularly if you come to it unprepared. Whether you are in the process or not… this is must have information for any business owner or marketer.
You will learn what goes into inventing a great name or brand idea and developing positioning strategy on which to build. We’ll tell you about types of names and marks—is yours fanciful or arbitrary?, and can it even be trademarked? Join us for a lively discussion. Register now!
