Mobile’s Out. Responsive is In.
By Chris Quinn
You can get whiplash from following web technology recommendations these days. So, let me try to simplify it a little.
In a nutshell, the concept is the same. We, as consumers, use a myriad of devices these days to get the information we seek — mobile phones of a million varieties, tablets, laptops, desktops, even digital TV.
So, as a service who wishes to be found at the moment a customer goes seeking, you want to be available on every device, right? Absolutely. We agree completely.
The solution until recently has been to create a separate mobile version of your website. One that’s simplified and designed to be viewed on a mobile phone. The only problem is that …
Branding and the Importance of Mouthfeel
By Wendy Baird
“Windowsill. . . . Piccadilly Circus. . . ” everytime I see those words, I also hear them in my mind being said by the eccentric and endearing fairy godmother-like character (played by Estelle Winwood) from the 1955 movie,The Glass Slipper. She loses herself in the sound of some of her favorite words.
What she so wonderfully describes in one of her quirky, off-topic rants is what we in the branding and nomenclature world might describe as “mouthfeel” or how satisfying (or not) it feels to say and, some would say, experience a word or name as one says it. It has everything to do with flow and ease of pronunciation, but is basically the combination of rhythm, correct stress and intonation. Of many branding guidelines that we share with our clients and try to follow as we develop names, mouthfeel is one of the most important yet tough-to-grasp concepts…
Recent Project:
Howard County Economic
Development Authority
Insight180 has been working with the Howard County Economic Development Authority on some marketing efforts; among them a display for the Howard Tech Council which celebrates its 2013 Tech Awards Dinner on Tuesday, June 11 at The Gathering Place in Clarksville, MD. It promises to be a great event celebrating great minds in the tech community and keynote by Priceline.com founder Scott Case. To register, click here.
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