Are You Leaving Customer Retention to Luck?
By Chris Quinn
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
A customer retention strategy can be as simple as following up with customers at the critical points when customer satisfaction (or dissatisfaction) tends to occur. The follow up can be in person, via email (or html emailer) or phone, and it should include an inquiry about their satisfaction and some reinforcing information about the benefits of your service.
The inquiry about their satisfaction should be sincere, not perfunctory, and …
Breaking Patterns to Create a Meaningful Brand Name
By Wendy Baird
Ah, naming! One of our favorite tasks here at insight180 . . . . most of the time. Naming and rebranding in the wrong hands, however, can be detrimental, even disastrous. How can you be sure not to undermine the process and come up with a successful name for your advisory service business, nonprofit business or brand extension?
We’ve shared some naming guidelines with our readers in a previous post and we’ve given workshops on naming and rebranding. Last month we shared a post about a very important but …
Recent Project:
Baltimore County Public Schools
Strategy Report
Insight180 recently helped bring to life the Baltimore County Public School’s strategy report, Blueprint 2.0: Our Way Forward. This ambitious five-year plan addresses goals and strategies to create a culture of deliberate excellence and equip every student with critical 21st Century skills they need to be globally competitive. Go Team BCPS!
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