Just as summer leaves change to beautiful, new autumn colors, inevitably, old logos are redesigned to fit the current era. So here we go with our September Logo Round-Up!
YAHOO!
One of the most talked about logos of September is Yahoo!’s logo redesign—the first time the company has changed its logo since it was founded in 1995.
There has been a general negative response to the logo exclaiming that it is “too 90’s“, “boring” and Tumblr users mocked it by creating their own logo contributions on a blog titled “The New New Yahoo Logo“; tagline: “Yahoo introduced a logo. Everyone says they can do better. I say prove it.”
To make matters worse, the internet is also upset over the fact that a Yahoo! design intern, Max Ma, created a way more interesting logo and Yahoo! did not use it.
Yahoo Intern Logo Concept http://t.co/7MaxSgfSly pic.twitter.com/uJhC0USXCE
— Brad Ehney (@got80s) September 8, 2013
Marissa Mayer’s design intern had another idea for Yahoo’s new logo, and it is awesome: http://t.co/sEb30AwnQA #logo pic.twitter.com/2OLEvaouu4
— Reto A Staehli (@BrandMillennium) September 8, 2013
Huffington Post is polling about which Yahoo! logo they like best: the old one, the newly designed one, or Max Ma’s design. The poll is showing that over 50% believe the intern had the best design! What do you think?
The State of Colorado
When John Hickenlooper, Governor of Colorado, launched the Making Colorado initiative to build a brand for the state, the initiative included a new logo. A team of 12 Coloradan designers and writers created three options for people to vote on and last week, at the Colorado Innovation Network Summit, Hickenlooper introduced the new logo designed by Evan Hecox (source).
A video from the YouTube Channel, BrandCOLORADO shows snippets from the creative process of the logo redesign.
FUNNY OR DIE
The comedy website Funny Or Die also recently received a logo redesign.
Funny Or Die, created by Will Ferrell, Adam McKay, Chris Henchy, and more, hosts both exclusive content by established comedians and celebrities, as well as user generated content. Users then vote on the videos, deeming them funny, or not (hence, die). Check out their site and decide if you think the new logo fits.
YOUTUBE
Although stated by YouTube that they are not abandoning the old logo, YouTube quietly updated its Facebook, Twitter and Google+ pages with a new profile picture showing a vastly redesigned logo (source). “Our main logo is a core part of YouTube and is not going away,” a rep told Mashable. “We are increasingly using our play button for apps and icons.”
BING
In a blog post from Microsoft about it’s improvements to Bing, some tweaks to how Bing works were announced, as well as a new logo!
What do you think of these new logos? Let us know in the comments below!
by Tara Urso, Social Media and Marketing Strategist
