Strategic Marketing Explained
By Chris Quinn
If I asked you if you were engaged in strategic marketing, you’d probably say, “Yes, of course I am.” But strategic marketing is more than just finding your audience and marketing to them.
Strategic marketing involves using strategic thinking to see how what you do is different from what your competitors do. And it involves using creativity to invent a new service offering that you can coin as uniquely yours so you will have less competition selling it. Piece of cake, right?
Not really. But there are only a few ways to truly rise above your competition. You can go head-to-head offering the same things they do …
Plain Text Over Html Email—Not So Fast
By Chris Quinn
I was recently surprised to see a web development company I have a great deal of regard for move to marketing their services with plain text email over HTML email. In case you’re not sure of the difference, HTML email looks like ads or brochures with images and nice looking text. Text email is plain text without images, like email you use every day to correspond with business associates.
I was quite intrigued to see a technology company making the choice for a lower-tech approach. It draws me to a few conclusions …
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