Blog : brand positioning

Six Easy Steps For a Website Refresh

Six Easy Steps For a Website Refresh

In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.

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Savoring Simplicity

Savoring Simplicity

In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.

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Embracing Change: The Power of a Brand Refresh

Embracing Change: The Power of a Brand Refresh

In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.

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Branding, Differentiation, Corporate Identity, and Positioning Defined

Branding, Differentiation, Corporate Identity, and Positioning Defined

Last updated April 17, 2023.

Corporate Identity. Differentiation. Branding. Positioning. Even among the business savvy, it’s not at all uncommon for these marketing terms to be used almost interchangeably. In fact, they are quite different and play very different roles in business development and marketing. We thought it was time to revisit the terms and clarify the differences, so you can be better-informed about marketing, design, and branding services.

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