What if you could redesign your brand vision based around your ideal business? What would it look like? What value will you provide? Who would your best customers be? By starting with your brand vision, and then re-envisioning it, your true brand will show itself. Read more on our blog post.
Is Santa Claus in need of brand refresh? Whether you believe in Santa or not – and whether you buy into his whole naughty or nice routine – you have to admit, the man with the white beard in the red suit from the north pole is a really strong brand. Everyone knows who he is and what he stands for. His values and passions are clear to us. And they are consistent. Santa Claus is about the good in life. He is jolly, generous, hard-working, and giving. But has he been “played out?”
There’s no doubt about it, it’s been another unusual year. In this time for missives, musings, reflections… whatever you call them, I’ve been thinking a lot about pausing, purpose, awareness, and intentionality. So pardon me while I ramble.
Millennials, anyone born between 1981 and 1996, are aged 25 to 40 in 2021. They are the most-studied generation in history, under the scrutiny of the Pew Research Center, among others, for well more than a decade. Much has been said about their social/digital abilities and ties; their belief that work is about outcomes, not daily schedules; their penchant to buy experiences over things; and that the brands they love must be doing good in the world. There are also numerous insights on how to attract, retain, and develop Millennial employees.
So much has changed in the past year. New things are catching our eye. The insight180 team has once again gathered a few design-inspired items that capture some of the movements and moments of today. From Disney World and the Olympic logos to generational aging trends and post-pandemic design trends, we hope these creative “finds” bring you some enjoyment and inspiration. What’s something you’ve been noticing?
As a business owner, you already know that to serve your clients best, you must first understand them. Chances are, you do. You’ve crunched the numbers, analyzed the data, and modified your products or services time and time again to get them exactly where you need them to be. Or, rather, you’ve refined your services to specifically meet the needs of your clients.
Years ago, I bought a new-to-me car. When we arrived at the dealer to pick it up, they were ready. The car was spotless. Workers gave balloons to our young sons and shook hands with my husband and me. A few days later, we received a “Welcome to the Family” card in the mail, congratulating us on our auto selection and inviting us to join the fan club – complete with a tin of cookies! Surely, there could be no doubt that we made a smart purchasing decision.
I’ve been wanting to write this blog for a long time. It’s been on my list for months… no years. It’s taken many forms and had a few false starts. Sometimes spurred by a client who wants to fill every inch of the page in their annual report, or use every millimeter in an ad or when their logo must contain specific, literal elements to help visually describe their business. Sigh.
You’ve decided to refresh your brand. You crafted your story, updated your logo, and are building a new website that beautifully and authentically communicates the best of who you are, what you offer, and how you help your clients. Now what?
Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.
So, why would two-decades-old companies like Dunkin’ Donuts — now Dunkin’ — and Weight Watchers — now WW — choose to rebrand? And what effects will their rebrand mean to their loyal and prospective customers?
