I think that in all the years that we have had a president, we have never had one quite like Barack Obama when it comes to his ability to realize how important branding is to represent who we are and what we stand for. Everyone who followed his campaign will never forget his logo or slogan “Change We Can Believe In.” Whether or not you were/are an Obama fan, his slogan was something people will never forget. He never backed down from it. He believed in what he was representing and that authenticity is what made him a strong competitor. It made him stand out from the pack and ultimately, I think, what gave him that edge.
